Itochu: long-term performance & turning pointsSales (revenue) and profit-margin ratio
Sales (¥ bn)Net margin (%)
1858From peddled linen to the cotton-yarn trade: four changes of business, and incorporation
1858Ito Chubei I begins wholesaling linen cloth as a peddler, aged fifteen
1872Opens the kimono- and cotton-cloth wholesale house Benichu in Osaka
1886Begins direct import of rasha woollen cloth
1888Begins direct export of textile sundries to the United States
1893Opens Ito Itoten and moves into wholesaling cotton yarn
1914Itochu Gomei Kaisha founded with ¥2m capital; Ito Chubei II president
1918The partnership is split into the old Itochu Shoji and Itochu Shoten
1919At the peak of the boom, forward speculation is abandoned for saving
Itochu began not as a company but as a trade. Ito Chubei set out from Omi Province at fifteen with linen on his back, and over the next forty years the house he built changed what it sold four times — linen, kimono cloth, direct import and export, cotton yarn — before it took any corporate form at all. What looks like restlessness was the Omi merchant’s method, and it is the reflex Itochu has returned to at every turn since.
An Omi merchant’s trade, begun peddling linen
In 1858 Ito Chubei I (初代伊藤忠兵衛), then fifteen, set out from Goshu — Omi Province — to sell linen cloth wholesale across western Japan as a mochikudari peddler. It was the year the country opened and foreign trade began. Mochikudari, carrying the goods on one’s own back and walking from province to province, was the trading method of the Omi merchants, and by it Chubei extended his ground into the Chugoku region and Kyushu during the upheaval at the end of the Tokugawa period. The Koto district on the eastern shore of Lake Biwa is held to be the birthplace of the Omi merchants, and the custom of leaving home young to trade in other provinces was rooted in the area.
In January 1872 Chubei opened a wholesale house in kimono fabrics and cotton and hemp cloth — 呉服太物 — at 3-chome, Hommachi, Higashi-ku, Osaka, under the shop name Benichu. It was a move from peddling to a fixed shop, made because he saw the future of Osaka as the commercial capital after the Restoration, and the shop grew on the wave of Meiji westernisation. Nor did it stop at domestic wholesaling of cloth: in 1886 it began importing rasha woollen cloth directly, and in 1888 it began exporting textile sundries directly to the United States.
The switch to cotton yarn, and a continental market widened by two wars
In 1893 Chubei opened Ito Itoten at 2-chome, Azuchimachi, Higashi-ku, Osaka, and moved into cotton yarn. It was a switch made because he saw the promise of modern spun cotton yarn, and this shop became the foundation stone of what would later be Itochu Corporation. The trade in cotton yarn and cotton cloth that it began is held to have been the first of its kind in Japan. As the Sino-Japanese and Russo-Japanese wars widened the market on the Asian mainland, the export business grew in earnest.
From peddling linen to kimono cloth, to direct import and export, to cotton yarn — the business changed four times in some forty years. The first switch was prompted by the narrowing of the peddler’s middle margin as transport networks were built out. After the move into cotton yarn, sales to the cluster of spinning companies around Osaka became the base, and the shape of a trading house built on textiles was set.
Incorporation as a partnership, and caution amid the wartime boom
In December 1914, to hold the various Ito family businesses together, Itochu Gomei Kaisha was established with capital of ¥2 million, and Ito Chubei II (二代目伊藤忠兵衛) became its president. The boom brought by the First World War expanded the business greatly, in trade and at home alike. In December 1918 Itochu Gomei divided its trading operations in two, establishing Itochu Shoji Co., Ltd. with capital of ¥10 million and Itochu Shoten Co., Ltd. The latter would become Marubeni Shoten, and from this split Itochu and Marubeni walked separate roads.
1919 was a boom year, called the greatest since Emperor Jimmu; bank deposits swelled into the tens of millions of yen before one’s eyes. At the end of the year Chubei II talked it over with Ito Takenosuke (伊藤竹之助), newly back from a tour of the West, and settled the policy: with money coming in like this a reaction is certain, so let us do no speculating whatever and simply save (私の履歴書, My Personal History, Nihon Keizai Shimbun). From then on the house refused all forward speculation and accumulated funds, holding to a strictly conservative line.
1920Ruin and rejuvenation in the 1920 panic, wartime merger, and the split into four
1920The 1920 panic breaks every contract on the books; deposits and shares vanish
1920Chubei II replaces the whole board, averaging 35; Toyama Spinning founded
1929Ito Chubei II founds Kureha Spinning on the eve of the gold-embargo crisis
1934Toyama Spinning and Kureha Spinning merge
1941Old Itochu Shoji, Marubeni Shoten and Kishimoto Shoten merge to form Sanko
1944Sanko, Kureha Spinning and Daido Boeki merge to form Daiken Sangyo
1949Daiken Sangyo designated under the excessive-concentration law
1949Itochu Corporation re-founded in December with ¥150m capital
1950Kureha Spinning hived off; shares listed in Osaka and Tokyo in July
The reaction Chubei II had predicted arrived in the spring of 1920 and took everything the house had put by. What Itochu did with the ruin mattered more than the loss itself: it replaced its entire board with men averaging thirty-five years of age and made conservatism a doctrine. That same generation then built a spinning business against the cycle, watched the state fold it into a wartime conglomerate, and saw the Occupation break that conglomerate into four.
Ruin in the 1920 panic, and a board rebuilt at an average age of 35
In the spring of 1920 the market began to give way before the cherry blossom, and then collapsed outright. Every contract on the books was broken, and the quantities cancelled amounted to some twenty months’ business to the end of 1921. The spinning companies agreed to a discount of about 20 per cent, but customers and fellow merchants required 60. By the new year all deposits and share certificates had vanished, and only an enormous debt remained.
Rebuilding was helped by the spinning companies, which bought the property and the impaired shares held as collateral from the banks at market price, valued them at several times that, and applied them against the debt. At this point Itochu parted with about half of its loyal staff. Chubei II replaced every director, rejuvenating the board to an average age of thirty-five — built around his own thirty-four years and the thirty-seven of managing director Ito Takenosuke, with senior executive director Nakamura Shintaro (中村信太郎) at thirty-eight the oldest. The pattern was set here: withdraw at the peak of the boom and prepare; at the bottom of the panic, rejuvenate and turn to prudence.
From taking over Toyama Spinning to founding Kureha Spinning
Toyama Spinning, the parent body of Kureha Spinning, was founded in 1920 — the year of the panic. A customer to whom Itochu had sold spinning machinery ran into trouble, and Chubei II took on the role of representative because there was no alternative. The business was hard going, and continued at all only because senior spinners were asked for the loan of engineers. The two companies merged in 1934.
In July 1929 Chubei II founded Kureha Spinning. It was the year the Hamaguchi cabinet took office and anxiety over the lifting of the gold embargo was spreading, and he was advised by a number of his seniors to postpone. He went ahead because of the experience gained at Toyama Spinning, and because he was confident in the innovative high-draft spinning process, not yet attempted in Japan. Raw cotton was paid for with low-interest American money, through bills rolled over by the National City Bank, and the mills ran with the debt still on the books. After the compulsory mergers imposed by the government as the war in China advanced, Kureha held 1.62 million spindles and 11,000 looms, 50 tonnes of rayon and staple fibre and three dyeing and bleaching plants — an operating scale second only to Toyobo.
Sanko and Daiken Sangyo under wartime consolidation, and the split into four companies
In September 1941 the old Itochu Shoji merged with Marubeni Shoten and the steel merchant Kishimoto Shoten to form Sanko Co., Ltd., with capital of ¥36 million. Ito Takenosuke became chairman, Ito Chubei II president, and Kishimoto Hikoe (岸本彦衛) vice-president. In September 1944, as the war situation grew critical, Sanko merged with the affiliated Kureha Spinning and Daido Boeki to establish Daiken Sangyo, with capital of just over ¥88 million; in November of the same year capital was raised to just over ¥119 million.
Daiken Sangyo raised capital repeatedly — to just over ¥169 million in December 1948, just over ¥369 million in April 1949, and ¥400 million that June. Beneath it stood Sanko Seishi, Sanko Senzai, Daiken Mokuzai, Daiken Hifuku, Fuji Oil, Kureha Rubber and Kureha Chemical, a fully diversified operating group. At Kureha Aircraft, raised in Toyama Prefecture at the request of the Army Air Headquarters, army fighters were built under the guidance of Tachikawa Aircraft and Nakajima Aircraft.
In April 1949 Daiken Sangyo was designated under the Law for the Elimination of Excessive Concentration of Economic Power. A corporate reconstruction and readjustment plan was approved that October, and in December three companies — Itochu Corporation, Marubeni and the Amagasaki Nail Works — were established as successor companies, joined by Kureha Spinning in March 1950, whereupon Daiken Sangyo was dissolved. The re-founded Itochu Corporation had capital of ¥150 million, and Kosuge Uichiro (小菅宇一郎) became president. In July 1950 its shares were listed on both the Osaka and Tokyo stock exchanges.
1950Outgrowing textiles, and the gamble on a home-grown oil major
Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
FY1951 · unconsolidated
Revenue$196M
Net income—
Net margin—
→
FY1979 · unconsolidated
Revenue$28.5B
Net income$10M
Net margin0%
1950Shares listed on the Osaka and Tokyo stock exchanges
1952Itochu America established
1955Takes over the business of Taiyo Bussan; capital ¥1.2bn
1960Echigo Masakazu becomes president and orders a build-up of non-textiles
1961Capital doubled ahead of the credit squeeze; Morioka Kogyo absorbed
1963Full-scale entry into the oil industry decided in May
1964First Japanese trading house to issue a dollar convertible bond in Europe
1966Acquires Toa Oil shares, aiming at an integrated wellhead-to-refinery chain
19707% of IIAPCO acquired for $21m; signed on 22 January
1973The 100,000-barrel Chita refinery is completed
1974Itochu Hong Kong established
1976Comprehensive business alliance with Ataka & Co. on 12 January
1977Ataka rescue merger completed in October; capital ¥37.2bn
1979Control of Toa Oil transferred
Restarted in 1949 as a textile house, Itochu spent the next thirty years trying to become something wider. Echigo Masakazu made building up the non-textile side his most important objective from the day he took the presidency in 1960, and raised the money for it just ahead of each credit squeeze; then he staked his own position on an integrated oil chain running from the wellhead to the pump. Revenue rose from $195.8M (¥71bn) in FY1951 to $28.5B (¥6.56tn) in FY1979, but the oil venture lost about ¥100bn and Itochu left the business altogether.
Growth after the restart, and the order to build up non-textiles
After the restart Itochu widened its business around the textile division, and did well through the Korean War. In April 1955 it took over the business of Taiyo Bussan, with which it had been closely tied in both capital and people. It rode out the reaction that followed the end of the war, and revenue rose sharply in the Jimmu boom of 1956 and the Iwato boom of 1959. Capital stood at $3.3M (¥1bn) in 1955, and Kosuge Uichiro served as president.
In May 1960 Echigo Masakazu (越後正一) succeeded Kosuge as the fifth president. He was fifty-nine. He first instituted a system of senior advisers, appointing Ito Chubei II and two other seniors to it. He then set organisational harmony and merit as the guiding principles, and made building up the non-textile divisions the most important objective of all. Bold reassignments of staff widened the heavy and chemical industries side, and the company moved abroad rapidly; by the year to March 1962 non-textile business accounted for more than half of turnover.
The money for that expansion was in every case secured just before a downturn. In July 1961, ahead of the credit squeeze that began that summer, the company doubled its capital in a single step into the ¥10bn class. In October it absorbed Morioka Kogyo, taking capital to $30.3M (¥11bn), and the merger with Aoki Shoji in April 1964 raised it to $45.6M (¥16bn). At the end of March 1964 it became the first Japanese trading house to issue a dollar-denominated convertible bond in Europe, obtaining $12.5 million of low-interest foreign money.
Toa Oil and IIAPCO: the gamble on an integrated oil chain
The decision to enter the oil industry in earnest was taken in May 1963. Itochu had already set up domestic oil sales companies, and led the trading houses in the number of affiliated filling stations. In the autumn of 1965 Yamashita Taro (山下太郎), then ill in bed, approached the company about taking over the Toa Oil shares he held. Toa Oil carried a vast accumulated deficit, and to make it a first-class refiner its capacity of 50,000 barrels would have to be expanded to at least about 200,000.
The heads of Showa Denko and Fuji Bank pressed Echigo on whether he was resolved to carry it through to the end whatever the sacrifice. After seeking the view of Ishizaka Taizo (石坂泰三) as well, the transfer from Yamashita bore fruit. Itochu sent in senior management to rebuild the company, expanded the Kawasaki works to 100,000 barrels, and built a new state-of-the-art 100,000-barrel plant at Chita. The Chita works was completed in the autumn of 1973.
The crude-oil development side began to move in March 1969, with a 稟議 proposal from the energy headquarters: to open negotiations with the parent company, Natomas, in order to acquire the concession of IIAPCO, which had struck oil in the Java Sea. The talks were difficult, and vice-president Tozaki Seiki (戸崎誠喜) spent a fortnight in San Francisco working on them. The outcome, signed on 22 January 1970, was the acquisition of 7 per cent of IIAPCO’s shares for $21 million, together with marketing rights over 40 per cent of the whole. Echigo later recalled that had the twenty-one million dollars ended up thrown into the sea, I was resolved to step down from the presidency on the spot (私の履歴書, My Personal History, Nihon Keizai Shimbun). The exploration came good, but refining and marketing were hit at once by failed tanker charters, excessive capital spending and low refinery utilisation, and by the end of 1984 had run up losses of about $421M (¥100bn). Itochu transferred control of Toa Oil in 1979 and withdrew from the oil business entirely in 1985.
The rescue merger with Ataka, brokered by Sumitomo Bank
Ataka & Co. stood ninth among the ten largest trading houses and yet, in 1975, failed in all but name. The cause was the vast sum sunk into a refinery built in Canada, which the first oil crisis turned against it. Total liabilities came to $3.3B (¥1tn), its banks numbered about 230 and its counterparties 35,000; it employed 3,600 people directly and, counting affiliates, 20,000. The Mainichi Shimbun broke the story on 7 December 1975, and by the 26th of that month there were fears of a default.
Sumitomo Bank judged that a collapse could be the trigger for a second Showa panic, and confirmed the outline in secret with the Ministry of Finance, the Bank of Japan and Kyowa Bank. It separated the Ataka problem from ordinary business and formed a special team under Isoda Ichiro (磯田一郎), then deputy president. The brokering of a merger began at the end of 1975 and reached a comprehensive business alliance with Itochu Corporation on 12 January 1976. The statement left the door open, saying that in future the two companies might well develop this into a merger.
At the press conference announcing the alliance, president Tozaki Seiki said: Given that the economic climate is not necessarily good we examined it carefully, but as both Sumitomo and Kyowa asked us strongly, we decided from a broad standpoint to co-operate in order to rescue Ataka from its difficulties (私の住友昭和史, My Showa Years at Sumitomo). The reason it did not proceed straight to a merger was that the more Itochu looked, the deeper Ataka’s wounds proved and the heavier the burden on Itochu itself. What Itochu took over were the steel, chemicals and non-ferrous trading books; the unprofitable divisions were cut away. The memorandum of merger was signed at the end of 1976 and the formal merger took effect in October 1977, bringing capital to $144.9M (¥37bn).
1980Clearing the bubble, and a triple crown won without resources
Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
FY1980 · unconsolidated
Revenue$39.1B
Net income$12M
Net margin0%
→
FY2026 · consolidated
Revenue$93.7B
Net income$5.7B
Net margin6.1%
1980New Tokyo head office completed at Kita-Aoyama in November
1985Toa Oil shares sold; withdrawal from oil refining
1987Itochu UK established
1988Former Australian embassy site in Tokyo bought for ¥64bn
1993Aoyama Kaihatsu set up; Itochu (China) Holding established
1998Takes a stake in FamilyMart; interest-bearing debt peaks at ¥5.2tn
1999Extraordinary losses of ¥395bn announced on 13 October; CTC listed in December
2010Okafuji Masahiro becomes president and launches the ka-ke-fu reform
2012Acquires part of Dole Food Company; Itochu leaves fourth place
2015Strategic capital alliance with CITIC Group for ¥689bn
2018Uny FamilyMart Holdings taken over by tender offer
2019Unsolicited tender offer lifts the Descente holding to 40%
2020FamilyMart taken fully private; Itochu leads the trading houses by market value
2023Itochu Techno-Solutions taken fully private; Daiken Corporation delisted
2024Descente taken by tender offer and delisted in January 2025
The 1980s left Itochu with property it could not use and subsidiaries it could not count — 1,027 of them by March 1999, more than Hitachi had — and interest-bearing debt of ¥5.2tn. Niwa Uichiro cleared the whole book in a single autumn, and the company that came out of it spent the next two decades building profit from food, clothing and the consumer rather than from the ground. Revenue rose from $39.1B (¥8.86tn) in FY1980 to $93.7B (¥14.82tn) in FY2026.
Property lending swollen in the bubble, and a thicket of subsidiaries
A new Tokyo head office building was completed in November 1980, and Itochu UK was established in February 1987; in this period the company widened its network. Swelling alongside it was investment and lending tied to property. In 1988 it bought the site of the former Australian embassy in Minato-ku, Tokyo for $499.5M (¥64bn), but the bubble burst before any development plan had been settled. The site was used for a time as company housing, and by the year to March 2004 its book value had been written down to around $55.5M (¥6bn). In April 1991 it absorbed Aoyama Jisho and in October 1992 Itochu Real Estate, bringing the property business inside the parent.
On the eastern shore of Lake Biwa there remained 30,000 tsubo of land that Echigo had acquired in 1968. In February 1993 Aoyama Kaihatsu was set up with $6.3M (¥700m) from Itochu and $2.7M (¥300m) from Tokyu Community, and the $179.9M (¥20bn) needed to buy the land was lent by an Itochu-affiliated non-bank. In the year to March 1994 Itochu fell to a consolidated loss of $137.9M (¥14bn), but booked $107.6M (¥11bn) of operating profit on the sale of the land to Aoyama Kaihatsu, keeping the parent company $19.6M (¥2bn) in the black. When Tokyu withdrew in September 1999, Itochu set aside $111.6M (¥13bn) of loan-loss provisions against its $184.5M (¥21bn) of lending to Aoyama Kaihatsu.
The number of subsidiaries swelled too, the consolidated total reaching 1,027 in the year to March 1999. That was more than Hitachi, generally taken to have the most; some 50 to 60 per cent of them were lossmaking, and the subsidiaries as a whole lost tens of billions of yen every year. By the year to March 1998 interest-bearing debt had swollen to $39.7B (¥5.2tn), and net losses ran from that year onward. In the autumn of 1998 the share price briefly fell below ¥200. Management stressed that its gross trading profit was the highest among the general trading houses, but measured by operating profit after expenses and interest that advantage vanished at once.
Niwa Uichiro’s ¥395bn write-off, taken in one blow
In the mid-1990s Niwa Uichiro (丹羽宇一郎), attending the deputy presidents’ meeting as general manager of the business division, argued for dealing with the bad assets early. I have spent a long time in the markets, so I hold it the iron rule of trading that when you sense danger you shut your eyes and cut half your position (Shukan Toyo Keizai, 20 May 2017), he said, and was overruled by deputy presidents of long experience. On becoming president in April 1998 he first set up a special investigation team of about seven people, and worked through what the assets actually contained by interviewing general managers and section heads. He assumed the reported figure for bad assets would come out smaller than the reality, and in the event the losses swelled to about three times the original estimate.
At six in the evening on 13 October 1999, Niwa told an emergency meeting of employees that the company would book extraordinary losses of $3.5B (¥395bn) on a parent basis and $2.2B (¥253bn) on a consolidated basis. Of that, $1.6B (¥183bn) related to property, the main items being a revision of the projected returns on ten golf-course projects and write-downs on twenty properties held for sale. On leased buildings and other fixed assets in use, impairment accounting replaced book value with market value, and $614.9M (¥70bn) was booked across twenty properties. Niwa told the meeting that if the reforms bear fruit, Itochu’s share price will be ¥1,200 by 2010 (Shukan Toyo Keizai, 13 Nov 1999); the closing price that day was ¥430.
A plan was drawn up to cut the subsidiaries to 700 by March 2001, and of the $834.5M (¥95bn) of losses at the 320 candidates for restructuring, $702.7M (¥80bn) was booked in the September interim results. The rule was that any company in the red three years running would be dealt with, whatever the reason. What paid for it was the gain on selling shares in Itochu Techno-Science, listed on the first section of the Tokyo Stock Exchange in December 1999. Consolidated shareholders’ equity had thinned to $2.0B (¥215bn) by the end of March 2000, but the following year to March 2001 turned a net profit of $580.2M (¥71bn). Niwa said he wanted to restore shareholders’ equity to $2.8B (¥300bn) as quickly as possible, and mentioned equity financing during the year to March 2001.
The non-resource shift, and a triple crown crowned by market value
In April 2010 Okafuji Masahiro (岡藤正広), a career textile man, became president. Itochu’s gross trading profit ranked second in the industry while the weight of expenses left net profit fourth — a perennial-fourth constitution that he set about remaking under the slogan ka-ke-fu, from the initials of 稼ぐ・削る・防ぐ (earn, cut, defend). He then set the attainable target of being number one in non-resources, to build a habit of winning inside the company, and introduced a morning-shift working pattern that banned late-night overtime in principle. In the year to March 2012 Itochu moved off fourth place. Okafuji was born in Osaka in 1949, graduated from the economics faculty of the University of Tokyo in 1974 and joined the company, spending his whole career in textile sales in Osaka.
In January 2015 Itochu announced that, through CTB, a joint venture funded equally with Thailand’s C.P. Group, it would acquire 20 per cent of the shares of CITIC Group of China. The investment was $5.7B (¥689bn), larger than the total Japanese companies had put into China the previous year. The original discussion had C.P. taking 6 per cent, but 20 per cent could not be given up if the stake was to be picked up in consolidated earnings, and Okafuji talked the two sides round to 10 per cent each. He described the negotiation as like pushing three of an elephant’s legs through the eye of a needle (Shukan Toyo Keizai, 13 Feb 2015). In the year to March 2019 Itochu booked an impairment loss of $1.3B (¥143bn), largely on the weakness of the CITIC shares.
In consumer-facing business, it acquired Dole’s packaged-foods business and its Asian fresh-produce business for about $1.4B (¥134bn) in April 2013. In 2018 it raised its stake in FamilyMart from about 41.5 per cent to 50.1 per cent, and after a tender offer beginning in July 2020 that company was delisted on 12 November. In January 2019 it launched an unsolicited tender offer for Descente; when it succeeded in March its holding rose to 40 per cent, and the management was replaced at the shareholders’ meeting in June. In June 2020 Itochu passed Mitsubishi Corporation in market value to stand first among the trading houses, and of its just under 300 consolidated subsidiaries and associates, 90 per cent had been profitable over the preceding three years.
The turning points, read in full: what was at stake, what was chosen and what the revenue did around it. The Japanese edition is the edition of record and carries the sourced dossier behind each decision — background, options weighed, outcome — linked under every decision.
Key decision · 1858
The founding of Itochu: from a fifteen-year-old peddling linen to a post-war trading house re-founded (1858)
Continuity of the family trade, rupture of the legal entity
What this founding shows is less the event of one entrepreneur raising one company than the course by which a family carrying the working habits of the Omi merchants recast the form of its trade again and again as the times demanded. Ito Chubei I changed the business four times in some forty years — from peddling linen to kimono cloth, to trade with the United States, to wholesaling cotton yarn — and that lightness of foot was continuous with the nature of the peddler’s trade itself, which shuttled between the place of production and the place of demand and moved the business to wherever the profit stood, without attachment to any particular line of goods or form of dealing.
The other thing that comes into view is the gap between the continuity of the shop name and the family trade on one side, and the continuity of the legal entity on the other. The corporate person of Itochu Corporation was extinguished once in the consolidation into Sanko in 1941 and Daiken Sangyo in 1944, and was returned under the same shop name by the split of December 1949. Across two rounds of external force — wartime control binding trading houses together over and above the frame of the family business, and post-war reform undoing that and separating them again — the line of trade that began with an Omi merchant was preserved in the shop name and in the memory of the family. It is a founding to be traced as the interaction of a family trade with institutions, rather than as the story of one individual’s talent.
Rebuilding from the 1920 panic and the turn to conservative management: a wholesale change of directors (1920)
Management that withdraws at the peak of the boom
The core of this decision is that, at the very moment it was making the most money, the company deliberately held back from attacking. Refusing forward speculation in the middle of a boom called the greatest since Emperor Jimmu, and thickening its cash against the reaction, faced the opposite way from rivals who rode the momentum and swelled their trade. Against the crash it still could not avoid, it settled its debts on the trust of the spinning industry and started again by replacing the management itself with a board averaging thirty-five. That restraint in attack and boldness in rejuvenation coexisted within the same manager gives this rebuild its character.
The conservatism that took root at that crisis became the ground on which Itochu rode out later storms. Yet management devoted to prudence also has its other side, one that can blunt the momentum of growth — as when it drew the displeasure of banks and spinners. How far a single experience of withdrawing in the boom and rejuvenating in the panic was inherited as the character of the company, and from what point it had to be re-examined in each new era — the rebuilding decision that Ito Chubei II took at thirty-four left that question about how to face a crisis to the Itochu that followed.
The “home-grown major”: integrating oil from exploration to refining and sales, and bringing Toa Oil into the group (1966)
A mission over resources, and the price it carried
At the centre of this decision lies the question of how far a trading house from a country without resources can shoulder, as a mission, the securing of crude-oil interests in its own hands. On the eve of the rise of resource nationalism, president Echigo Masakazu drew a picture in which exploration, refining and sales were joined within a single company, and staked even his own position on stepping into both the upstream and the downstream. As an idea it can be seen as anticipating the age of high resource prices that came later. But striking a single oil field and running a refinery profitably year after year were work of an entirely different character.
In the event, the upstream field, heavily a gamble, came in; the downstream refining and marketing, which demanded patient management, lost about ¥100bn. The contrast — winning the wager on exploration and losing at the running of the business — concentrates the difficulty of integration. When a trading house goes deep into resources, the power to take an interest and the power to keep carrying the heavy plant that follows are two different things; the failure of Itochu’s home-grown major leaves that question about resource investment and risk management with today’s trading houses too.
The Ataka rescue merger and the “debt of thirty-nine years” (1977)
A merger driven by obligation
The core of this decision is that so heavy a judgement — taking on a failed competitor — was made not from close commercial calculation but from a sense of obligation to the main bank, a “debt of thirty-nine years”. Echigo Masakazu answered Sumitomo Bank’s request on the spot because he remembered the bank supporting Itochu when its own funding came under strain in 1964: a debt between companies determined an enormous management decision more than a decade later. This merger shows concretely that Japan’s post-war main-bank system extended beyond the accommodation of funds as far as choosing who would take in a company in crisis.
Even so, a merger that began in obligation had a cool scheme built into it: take only the strong trading books and only a third of the staff. Designing the transaction to discharge the obligation while narrowing the books and the headcount taken on, and so limiting the risk, is also the judgement of a merchant balancing feeling against calculation. In the event the steel and chemicals books helped push Itochu out of its dependence on textiles and, for all the pain of the delay in making the acquisition productive, advanced its transformation into a general trading house by a step. As a merger with obligation at the entrance and strategy at the exit, this case is full of instruction.
Clearing the bubble-era bad assets with a single extraordinary loss of about ¥395bn (2000)
The choice not to defer the negative legacy
The core of this decision is that the unrealised losses sitting in the accounts were not deferred but cleared all at once, even at the cost of accepting a vast loss in a single year. Amortise them little by little over ten or twenty years and the burden in each period is lighter. But while the bad assets remained on the books, however much the core business earned, the profit disappeared into interest and amortisation. Niwa chose to take it in one blow because he preferred ending the pain once and travelling light to spreading the pain into the future.
What made the single write-off possible, though, was also the accidental tailwind of the gain on the CTC listing under the internet bubble — offsetting the negative legacy of the property bubble with a momentary high price delivered by a bubble in IT. It was the result of two bubbles crossing with a lag between them. Even so, the financial lightness of having written the unrealised losses off in full and then stacking up profit from the core business became the foundation of the Itochu that would later, under Okafuji Masahiro, compete on net profit for the leading place in the industry. When, and how far, to settle a negative legacy in one go — Niwa’s decision remains instructive as one model of the management judgement that refuses to defer the weight of the balance sheet into the future.
The “ka-ke-fu” reform, non-resource number one, and the triple-crown strategy (2010)
Build a constitution that is hard to beat, then stack up the habit of winning
The core of this reform is that it was not austerity forced on the company by a financial crisis, but a recasting of the substance of its earning power. Itochu’s weakness lay not in a shortage of gross trading profit but in expenses eating up the gross profit it earned. Okafuji tightened that with “cut and defend”, and then entered by way of a target within reach: number one in non-resources. Rather than raise a great banner first, he stacked up first places that were easy to take and so built a habit of winning. Remaking the organisation into one accustomed to winning, before raising its rank, ran through the whole reform.
The strength of being non-resource is also the reverse face of the weakness of being unable to ride a resource boom. Even so, Okafuji built, outside the competition in which resource prices set the order of the trading houses, another ring in which one earns without depending on resources. The triple crown of 2020 was the point that reached, and at the same time the proof of having declined to compete on resources in the same ring as the zaibatsu-descended houses. In what order a company turns its own strengths into competitive advantage — Okafuji’s reform shows the artfulness of a sequence that first builds a constitution hard to beat, stacks up the habit of winning, and only then goes for the summit.
This English edition follows the Japanese one chapter by chapter. The Japanese edition remains the edition of record: it carries the source-by-source citations, the financial tables and the shareholder and executive records. 日本語版(詳細)— Itochu full history in Japanese →
Nihon Keizai Shimbun — 日本経済新聞 (Nikkei Inc.): Echigo Masakazu’s memoir 私の履歴書 (My Personal History), 1975; “和製メジャー”ざ折 (“The home-grown major founders”), 3 Jan 1985.
Shukan Toyo Keizai — 週刊東洋経済 (Toyo Keizai Inc.): 24 Nov 1973, 伊藤忠の意外な落とし穴 (“Itochu’s unexpected pitfall”); 13 Nov 1999, on the ¥395bn write-off; 13 Feb 2015, on the CITIC alliance; 20 May 2017, Niwa Uichiro on cutting a position.
Nikkei Business — 日経ビジネス (Nikkei BP): 9 Oct 1978, 伊藤忠の憂鬱 (“Itochu’s melancholy”).
Yomiuri Shimbun — 読売新聞: 3 Jun 1966, on the acquisition of Toa Oil shares; 16 May 1973, on the world’s largest desulphurisation unit.