Hiromu Okabe

Profile
Tenure
Jun 1996 – Jun 2003
Years in office
7.0 years
Name in Japanese
岡部弘
Title at appointment
President
Performance in office
Denso
Performance in office
FY1996FY2003Change
Revenue¥1.4trillion¥2.3trillion+62%
Net margin3.5%4.8%+1.3pt
TanakaIshimaruOkabeFukaya
Revenue¥1.7 trillionRevenue¥4.0 trillionNet margin4.3%Net margin6.1%1991/31993/31998/32003/32008/3
Revenue¥1.7 trillionRevenue¥4.0 trillionNet margin4.3%Net margin6.1%1991/31993/31998/32003/32008/3
Tenure

Tenure

Background

He joined Nippondenso in 1960, became head of the Corporate Planning Office in 1987, a Director in 1989 and Managing Director in 1995, and President in June 1996. He was an executive who came up through planning rather than production or engineering. After stepping down as President he became Vice Chairman in 2003, Chairman in 2004 and Senior Advisor in June 2007.

Education: Nagoya University, Faculty of Economics (1960)

Selection

In June 1996 he succeeded Tsuneo Ishimaru as President. Toyota Motor had asked all its suppliers to cut parts prices 15% by the end of 1996 and had presented Nippondenso with 20%. In the fiscal year ended March 1996, the year before, consolidated net sales were ¥1,442.6 billion and net income ¥49.8 billion. Parts makers were going independent one after another, with Delphi split from GM and Visteon from Ford. He appears to have been tasked with charting a path outside the keiretsu.

Initiatives

In October 1996 he renamed the company from Nippondenso to Denso, dropping "Nippon" from its name. As parts makers went independent one after another—Delphi from GM, Visteon from Ford—he sought self-reliance within a keiretsu in which Toyota's control was tightening. In February 2003 he established DENSO (CHINA) Investment Co., Ltd. as the holding company for China.

Career

Career

Nippondenso

Date Position
1960 Joined
1987 General Manager, Corporate Planning Office
1989 Director
1995 Managing Officer
Jun 1996 President
2003 Vice Chairman
Jun 2003 Stepped down as President
2004 Chairman
Jun 2007 Senior Advisor