SBI Holdings

Company history

Founded
1999
Head office
Tokyo, Japan
Listed
2000 · TSE 8473
Founder
Yoshitaka Kitao
Revenue · FYE Mar 2025
$9.6B (¥1.44tn)
Net profit · FYE Mar 2025
$1.1B (¥162bn)
SBI Holdings: long-term performance & turning pointsSales (¥ bn)Net margin (%)

1999SoftBank’s venture arm cuts loose

Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports & corporate yearbooks
FY2000 · consolidated
Revenue$433M
Net income$23M
Net margin5.4%
FY2005 · consolidated
Revenue$740M
Net income$232M
Net margin31.4%
  1. 1999Yoshitaka Kitao founds SoftBank Investment at Son’s request
  2. 2000Lists on the Osaka Nasdaq Japan market
  3. 2002Lists on the Tokyo Stock Exchange First Section
  4. 2003Absorbs E*Trade Japan — taking in an online broker
  5. 2005Renamed SBI Holdings; adopts a holding-company structure

SBI began in July 1999 as a spin-out. Yoshitaka Kitao, then a managing director of SoftBank, set up SoftBank Investment Corporation in Tokyo at Masayoshi Son’s request and became its president. Kitao had joined Nomura Securities in 1974, done investment banking in London — a managing director at Wasserstein Perella International — and moved to SoftBank as a managing director in 1995. Amid the internet boom, SoftBank was carving its group venture-capital function out as a standalone company, and the new firm listed on the Osaka Nasdaq Japan market in December 2000. Its business was narrow: unlisted-equity investment and fund management, earning on portfolio IPO gains and fund-formation fees — earnings that rose with the market and fell just as hard with it.

The dot-com crash of 2001 exposed how violently a venture-capital-only earnings base could swing, and Kitao began pushing beyond it into settlement, financial services and brokerage. The company listed on the Tokyo Stock Exchange First Section in February 2002. The decisive turn came in June 2003, when SoftBank Investment absorbed the group affiliate E*Trade Japan and took in E*Trade Securities — a first-wave online broker, opened in 1999, that had grown individual accounts fast on rock-bottom trading commissions. Placing venture-capital gains and online-broker commissions under one listed roof was the seed of what SBI would later call a “strong financial conglomerate.”

In July 2005 the company renamed itself SBI Holdings and shifted to a pure holding-company structure over its securities, banking, insurance and venture-capital subsidiaries. “SBI” stood for Strategic Business Innovator — a signal that it was leaving behind its origin as a SoftBank venture subsidiary. Over 2006–2008 the capital ties to SoftBank were unwound, completing the separation of Kitao’s independent financial group from Son’s SoftBank.

Read the full history in Japanese →


2006Building the net-finance ecosystem

Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports & corporate yearbooks
FY2006 · consolidated
Revenue$1.2B
Net income$395M
Net margin33.5%
FY2018 · consolidated
Revenue$3.1B
Net income$423M
Net margin13.9%
  1. 2007SBI Sumishin Net Bank opens (JV with Sumitomo Mitsui Trust)
  2. 2008SBI Insurance starts online auto cover — the third pillar
  3. 2013Acquires Korea’s Hyundai Swiss Savings Bank (now SBI Savings Bank)
  4. 2015Adds PCA Life (now SBI Life Insurance)
  5. 2018SBI Insurance Group lists on the TSE Mothers market

With securities in hand, SBI assembled the rest of a self-contained online financial group at speed. It set up the forerunner of SBI Insurance in 2006; SBI Sumishin Net Bank, a joint venture with Sumitomo Mitsui Trust Bank, opened in September 2007; and SBI Insurance began internet-only auto insurance in January 2008. Within a little over two years the three pillars — online broker, online bank and online non-life insurer — were in place. Kitao called the structure a “net financial convenience store,” designed so that a retail customer could move across securities, banking and insurance through linked accounts.

The strategic point was the change in the shape of earnings. Where the old venture business had lived on IPO gains and fund fees, the 2007–2008 financial-services businesses generated stock-like fee and spread income — brokerage commissions, mortgage-rate spreads, insurance premiums — that accrued in proportion to account numbers and buffered the swings of investing. The 2008 global financial crisis dropped the venture business into a net loss, but the financial-services stock income carried the group back to profit the next year, and over the following decade financial services grew to more than half of consolidated revenue.

SBI then extended the platform abroad and deepened it at home. It acquired Korea’s troubled Hyundai Swiss Savings Bank (now SBI Savings Bank) in 2013 at a 99% stake and nursed it through years of bad-debt losses to a top-tier position in Korea; it added life insurance — PCA Life, now SBI Life — in 2015, and spun the insurers out as the listed SBI Insurance Group in 2018. By the year ended March 2018 financial services earned external revenue of $2.0B (¥217bn) and had become the group’s core, and Kitao had begun preparing a capital-and-business-alliance push into Japan’s ailing regional banks.

Read the full history in Japanese →


2019A regional-bank alliance, and the Fourth Megabank

Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports & corporate yearbooks
FY2019 · consolidated
Revenue$3.2B
Net income$482M
Net margin14.9%
FY2021 · consolidated
Revenue$4.9B
Net income$739M
Net margin15%
  1. 2019Takes a stake in Shimane Bank — the alliance begins
  2. 2020Alliance passes ten regional banks; Suga backs consolidation
  3. 2021Wins a tender offer for Shinsei Bank and consolidates it

From September 2019 SBI began taking capital stakes in regional banks — Shimane Bank first, then Fukushima (2019), Chikuho, Shimizu and Towa (2020) and more — pairing a 10–20% shareholding with systems, operations and securities-management support. Rather than the big-bang mergers of past bank restructurings, SBI bound the banks one at a time, sharing SBI Securities’ investment know-how to lift the partners’ returns on their securities portfolios. Kitao framed it as inseparable from regional revival: restore the regional banks’ earning power, he argued, and you restore the local economies themselves.

The idea drew a political tailwind when Yoshihide Suga, campaigning for the LDP presidency in September 2020, made regional-bank consolidation a theme. SBI’s alliance passed ten banks over 2020–2021, and the pandemic-era surge in household investing pushed SBI Securities past five million accounts. A crypto-asset business built around SBI VC Trade grew fast alongside — SBI even added the token XRP to its shareholder perks — stretching the portfolio from traditional products to crypto and a bank network in one motion.

The alliance still lacked a core bank of its own — and in September 2021 SBI won one, carrying a tender offer for Shinsei Bank to success and consolidating it that December. Shinsei, successor to a former long-term-credit bank nationalized after its 2000 collapse, came with about $3.2B (¥350bn) of public money still unrepaid. SBI’s was a near-hostile bid with no prior agreement — unprecedented in Japanese banking — and it was decided not by the market or the board but by the state, which held roughly a fifth of the votes and declined to back Shinsei’s defense.

Read the full history in Japanese →


2022The core bank, absorbed then released

Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports & corporate yearbooks
FY2022 · consolidated
Revenue$5.8B
Net income$2.8B
Net margin48%
FY2025 · consolidated
Revenue$9.6B
Net income$1.1B
Net margin11.2%
  1. 2022Shinsei consolidation books record profit; renamed SBI Shinsei Bank
  2. 2023SBI Sumishin Net Bank lists; SBI Securities makes stock trades free
  3. 2025Deconsolidates SBI Shinsei Bank; adopts a five-business structure

Consolidating Shinsei booked a $1.5B (¥196bn) negative-goodwill gain and drove record net profit of $2.8B (¥367bn) for the year ended March 2022 — the largest in SBI’s history. Shinsei was renamed SBI Shinsei Bank in December 2022 and slotted in as the core of the regional-bank alliance, adding traditional commercial banking to the online broker, bank and insurers SBI already ran.

From 2023 SBI pushed beyond finance into manufacturing, investing directly in semiconductors — a stake in Taiwan-linked Powerchip’s Japan venture (PSMC) — with Kitao arguing that making things, chips among them, would create jobs and income in the regions the way finance alone could not. It also detonated a price war at home: in 2023 SBI Securities made Japanese stock-trading commissions permanently free — its “Zero Revolution” — throwing away its largest revenue source while still profitable, to maximize accounts as the new NISA widened the investing public.

Then, in September 2025, SBI reversed its biggest acquisition: it sold down SBI Shinsei Bank into an equity-method affiliate, deconsolidating the very bank whose purchase had produced its record profit. The move was meant to handle Shinsei’s still-outstanding public funds and to avoid conflicts of interest with minority shareholders — SBI could not make the bank fully its own while the state remained in its capital. Deconsolidated, SBI now arranges itself into five businesses — financial services, crypto-assets, next-generation, investment and asset management — nursing its crypto arm (the UK’s B2C2) and its semiconductor bets on the earnings that SBI Securities and SBI Sumishin Net Bank throw off. Twenty-five years on from a one-company venture business, SBI spanned online finance, a bank alliance, crypto and chips, with a customer base above 50 million.

Read the full history in Japanese →


Key decisions — the author’s view

Revenue (¥ bn) · net margin % · around FY2005

Capital independence from SoftBank and the making of the SBI brand (2005)

What the independence of a financial subsidiary meant

At the heart of this decision was a grown financial subsidiary cutting itself free of its parent’s credit risk and strategy. For SoftBank, selling its SBI shares answered a financial need — to shrink the interest-bearing debt that had swollen with the Vodafone acquisition. For Yoshitaka Kitao, running a licensed business like finance while sitting beneath a parent carrying excessive borrowings was itself a constraint. What marks this parting is that the parent’s need for cash and the subsidiary’s wish for independence coincided within the very same transaction.

The capital separation did not, however, sever the relationship. Masayoshi Son and Yoshitaka Kitao kept working together on settlement and investment and remained close allies. The SBI Holdings that Kitao led into independence expanded from online securities and online banking into regional-bank alliances, crypto-assets and semiconductors, and consolidated revenue topped $9.4B (¥1.4tn) in the year ended March 2025. Leaving behind its origin as one of SoftBank’s financial subsidiaries and choosing its own course as an independent, full-line financial group — this 2005–2006 decision was the fork in the road that set the SBI that followed.

Revenue (¥ bn) · net margin % · around FY2019

The “Fourth Megabank” and a regional-bank alliance (2019)

A bet on a distributed bank alliance, bound one bank at a time by capital

At the heart of this decision was the way SBI laid the revival of the regional banks and its own growth over a single design. The same headwinds — low interest rates and a shrinking population — showed up for the regional banks as a drying-up of earnings and for SBI as a shortage of nationwide customer contact points. Kitao chose a framework he could tell either as a story of saving the regional banks or as a story of SBI working its way into the regions. Beginning with a stake in Shimane Bank and binding the banks one at a time by capital, the method had a speed and a feel quite different from the conventional bank restructuring that integrates everything at once through a large merger.

The design of a distributed alliance was easy to accept in that it left the regional banks their autonomy — but that acceptability was the flip side of a weak binding force. Chikuho Bank’s departure showed that an alliance bound only by capital can come undone. Now that it has secured a core in Shinsei Bank, the task left to SBI is whether it can work a network that has reached ten banks into a single, nationwide financial base. Who supports regional finance, and how — to this unavoidable question in a Japan whose population keeps falling, SBI’s regional-bank alliance offers one answer from the private sector.

Revenue (¥ bn) · net margin % · around FY2021

Acquiring and consolidating Shinsei Bank (2021)

Winning a core bank, and a national homework

At the heart of this acquisition was that SBI obtained, through a tender offer close to a show of force, the core bank its regional-alliance design had lacked. A purchase made without prior agreement had no precedent in the banking world, and Shinsei Bank resisted with a takeover defense. But what decided the contest was neither the market nor management — it was the state, which held about a fifth of the voting rights. The moment the state decided not to back the defense, Shinsei’s resistance lost any prospect of holding. At a bank where the state is deeply involved in the capital through public funds, this episode shows, the ownership of control is settled by a logic different from that of an ordinary corporate acquisition.

Winning the core bank, though, came bound together with a heavy homework of repayment. The public funds — about $3.2B (¥350bn) still outstanding at the time of the acquisition — are hard to repay in full under the constraints of share price and dividends, and SBI sought, by taking the bank private, to secure room to face the state. Put the other way, so long as the state remained a shareholder, SBI took on a condition in which it could not make this bank wholly its own. A company that started from online brokerage taking on the successor to a failed former long-term-credit bank — and the national task of that repayment along with it — reflects at once the strength of SBI’s will to hurry the regional alliance to completion and the size of the price that came with it.

Revenue (¥ bn) · net margin % · around FY2023

SBI Securities’ “Zero Revolution”: free stock trading (2023)

Discarding fees, betting on the customer base

At the heart of this decision was that SBI discarded, of its own accord, one of its largest revenue sources — trading commissions — while it was still turning a profit on them. Online-brokerage commissions were drifting toward zero in a race to the bottom and were fated to lose their power to differentiate. Rather than be cornered into it late, SBI Securities moved to make them free, choosing to maximize the customer base of accounts in exchange for the fees it surrendered. By timing the move to coincide with the new NISA, a change in the system, SBI turned it from mere price competition into a single stroke that enclosed the base while widening the investing public.

Whether the bet pays off turns on how much of the gathered customers it can convert into revenue. Margin-trading interest, foreign exchange, investment trusts, referrals to group companies — unless the pillars of revenue that replace commissions all turn together, going free will turn into an attrition of strength. Once commissions are zero, the difference between firms shifts to lineup, service and the depth of the group, and the value of a brokerage moves from intermediating trades to owning the customer base itself. SBI Securities’ Zero Revolution remains a decision that thrust that question at every online broker.

Each heading links to the full Japanese analysis — background, decision and outcome, with sources.


References & sources

This is a condensed English edition. The full, source-by-source history — with the detailed narrative, financial tables, shareholders and executives — is maintained in Japanese: 日本語版(詳細)— SBI Holdings full history in Japanese →

  1. SBI Holdings, Inc. — 有価証券報告書 (annual securities reports), 統合報告書 (integrated reports) and アニュアルレポート (annual reports).
  2. SBI Holdings, Inc. — earnings briefings (決算説明会).
  3. Zaikai Online — 財界オンライン, 13 Aug 2024. zaikai.jp.
  4. Chichi致知 (Chichi Publishing), Oct 2020.
  5. Business+IT — ビジネス+IT (SB Creative), 2 Dec 2025. sbbit.jp.
  6. Nikkei — 日本経済新聞 (Nikkei Inc.), 8 Apr 2024.

Yen amounts are converted at the average rate of each figure’s own year — not today’s rate; revenue charts are shown in yen. Exchange rates & sources — the full ¥/US$ table →