Merging Daido Hatsujo and spinning off Nihatsu Hanbai to secure the top spot in springs (1958)
The plant it bought, the sales floor it let go
The two moves look opposite in direction, but they came from the same place. When spring steel began to thin out, NHK Spring took over — plant and all — a spring works that sat inside a materials maker, securing procurement and production in a single stroke. Replacement parts, meanwhile, had fallen to 10% of volume; rather than keep them inside the factory, it moved the sales floor out to a separate company that could run on stock and same-day delivery. Bring the making close, push the selling far. Both look like lines drawn to make the outline of its own work clear.
How right the line was shows in what happened to the materials makers. Daido Steel and Sumitomo Metal Industries were each positioned to make springs straight through from their own spring steel, and each struggled with losses in springs and handed the work to specialists. The logic of integrated production only bears fruit for a company that can pour people and time into that division. Daido Seiko, which appears in the March 1961 register as the largest shareholder with 26.6%, stayed beside NHK Spring not as a company that makes springs but as one that sells steel to a company that does.