Eiko Harada
Profile
Performance in office
Tenure
Tenure
Background
He joined NCR Japan in April 1972 and, after Yokogawa-Hewlett-Packard and the Schlumberger group, joined Apple Computer Japan as marketing manager in August 1990. In June 1996 he became Vice President of Worldwide Consumer Marketing/SOHO at Apple's U.S. headquarters, and in April 1997 Representative Director and President of Apple Computer while also serving as a vice president of the U.S. headquarters. After a marketing career at foreign IT companies, he moved in February 2004 to McDonald's Holdings Company (Japan) as Representative Director, Vice Chairman and CEO.
Selection
He joined McDonald's Japan in February 2004 as Representative Director, Vice Chairman and CEO, adding the presidency that May. He took office after founder Den Fujita, who had led the company since its founding in May 1971, became chairman, with career employee Yasuyuki Yagi serving in between. Before he took office, the FY ended December 2003 showed a net loss of ¥7.12 billion on consolidated net sales of ¥299.8 billion, and the FY ended December 2002 also a net loss of ¥2.33 billion, two straight years in the red. At the end of the FY ended December 2005, two U.S. McDonald's affiliates held 49.99% of the shares, and the appointment appears to have entrusted the turnaround to an outside executive.
Initiatives
The core of his tenure was converting company-operated stores to franchises. Selling company-operated stores to strong owners lightened the store assets and labor costs carried by headquarters, and consolidated operating income kept rising from ¥3.2 billion in the FY ended December 2005 to ¥28.2 billion in the FY ended December 2011. Consolidated net sales, however, declined after peaking at ¥395.0 billion in the FY ended December 2007, and were ¥294.7 billion in the FY ended December 2012, his last full year as president. In the FY ended December 2013, when he stepped down as president, operating income fell to ¥11.5 billion.
Career
Career
NCR Japan
| Date | Position |
|---|---|
| Apr 1972 | Joined |
Yokogawa Hyuretto Pa Card
| Date | Position |
|---|---|
| Nov 1980 | Joined |
Shurunberuje
| Date | Position |
|---|---|
| Jan 1983 | Director, General Manager, Marketing Department |
Apple Computer
| Date | Position |
|---|---|
| Aug 1990 | Joined as General Manager, Marketing Department |
| Oct 1994 | Director, General Manager, Marketing Headquarters |
| Apr 1997 | Representative Director, President |
McDonald's Japan
| Date | Position |
|---|---|
| Feb 2004 | Representative Director, Vice Chairman and CEO |
| May 2004 | Representative Director, Vice Chairman, President and CEO |
| Mar 2005 | Representative Director, Chairman, President and CEO |
| Aug 2013 | Representative Director, Chairman |
| Aug 2013 | Stepped down as President |
| Mar 2014 | Chairman |
References 1
References (Japanese primary sources)
- 日本マクドナルドホールディングス 有価証券報告書【役員の状況】