Elpida Memory

Rexchip: a 50-50 DRAM fab in Taiwan with Powerchip (2007)

Key decision·2007· Elpida Memory — the full company history →

What a site chosen on tax and land left behind

A lease at ¥900,000 per hectare a month, against land selling at ¥200 million a hectare. That gap is not the kind a manager’s resolve or an engineer’s skill can close. Judged against the conditions of the time, Sakamoto Yukio’s choice of Taichung was rational: alone, Elpida could not reach Samsung’s 200,000 wafers a month; with Powerchip it would reach 390,000. Building in Japan meant fewer wafers for the same money. In an industry decided by scale, location is not something a company chooses so much as something the conditions decide.

That this rationality did not mesh with the logic of public support surfaced from 2009 onward. The state’s reason for putting in ¥30 billion was to keep a DRAM industry in Japan, which does not square with having the most advanced volume production in Taichung. The clearest sign of the mismatch is that in the post-bankruptcy auction, the bidders put their money on the Taiwanese plant rather than on Hiroshima. In an age when companies choose countries, a country tried to choose its company again — and the gap between the two cast its shadow over the half-measure of the later bailout.

Revenue and net margin, FY2002–FY2012

Revenue in ¥ bn (bars) and net margin in % (line), for the years around the decision. Shaded columns are FY2007 onwards — after it was taken.

Source: securities reports

Read the full dossier in Japanese →

The Japanese edition carries the complete record of this decision — the situation that forced it, the options weighed, what actually followed, and the sources behind every claim.

Other key decisions at Elpida Memory


Yen amounts are converted at the average rate of each figure’s own year — not today’s rate; the revenue chart is shown in yen. Exchange rates & sources — the full ¥/US$ table →


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Data API

Elpida Memory’s history, financials, executives and shareholders are published as static JSON — no key, plain GET. Full specification →

Method Endpoint Returns
GET /api/companies.json All companies
GET /api/6665/manifest.json Resource index
GET /api/6665/history.json History overview
GET /api/6665/timeline.json Chronology
GET /api/decisions.json All management decisions (index)
GET /api/6665/decisions.json Management decisions (index)
GET /api/6665/decisions/{slug}.json One decision (full dossier)
GET /api/6665/executives.json Executives
GET /api/6665/shareholders.json Major shareholders
GET /api/6665/financials.json Financial statements
GET /api/6665/financials-longterm.json Long-term results
GET /api/6665/segments.json Business segments
GET /api/6665/regions.json Sales by region
GET /api/6665/workforce.json Workforce