Rexchip: a 50-50 DRAM fab in Taiwan with Powerchip (2007)
What a site chosen on tax and land left behind
A lease at ¥900,000 per hectare a month, against land selling at ¥200 million a hectare. That gap is not the kind a manager’s resolve or an engineer’s skill can close. Judged against the conditions of the time, Sakamoto Yukio’s choice of Taichung was rational: alone, Elpida could not reach Samsung’s 200,000 wafers a month; with Powerchip it would reach 390,000. Building in Japan meant fewer wafers for the same money. In an industry decided by scale, location is not something a company chooses so much as something the conditions decide.
That this rationality did not mesh with the logic of public support surfaced from 2009 onward. The state’s reason for putting in ¥30 billion was to keep a DRAM industry in Japan, which does not square with having the most advanced volume production in Taichung. The clearest sign of the mismatch is that in the post-bankruptcy auction, the bidders put their money on the Taiwanese plant rather than on Hiroshima. In an age when companies choose countries, a country tried to choose its company again — and the gap between the two cast its shadow over the half-measure of the later bailout.
Revenue and net margin, FY2002–FY2012
Revenue in ¥ bn (bars) and net margin in % (line), for the years around the decision. Shaded columns are FY2007 onwards — after it was taken.
Source: securities reports
Read the full dossier in Japanese →
The Japanese edition carries the complete record of this decision — the situation that forced it, the options weighed, what actually followed, and the sources behind every claim.
Other key decisions at Elpida Memory
Yen amounts are converted at the average rate of each figure’s own year — not today’s rate; the revenue chart is shown in yen. Exchange rates & sources — the full ¥/US$ table →
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- Sources are primarily each company’s securities reports and other public filings, but errors and omissions may remain.
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Data API
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| Method | Endpoint | Returns |
|---|---|---|
| GET | /api/companies.json | All companies |
| GET | /api/6665/manifest.json | Resource index |
| GET | /api/6665/history.json | History overview |
| GET | /api/6665/timeline.json | Chronology |
| GET | /api/decisions.json | All management decisions (index) |
| GET | /api/6665/decisions.json | Management decisions (index) |
| GET | /api/6665/decisions/{slug}.json | One decision (full dossier) |
| GET | /api/6665/executives.json | Executives |
| GET | /api/6665/shareholders.json | Major shareholders |
| GET | /api/6665/financials.json | Financial statements |
| GET | /api/6665/financials-longterm.json | Long-term results |
| GET | /api/6665/segments.json | Business segments |
| GET | /api/6665/regions.json | Sales by region |
| GET | /api/6665/workforce.json | Workforce |