Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
Ship began in August 1992, when Furukawa Kunihisa set up Ship Corporation in Suita, Osaka to consult on medical, health and welfare facilities. The name was an acronym — Sincere, Humanity, Innovation, PartnerSHIP — and behind it sat a phrase from the late-Edo reformer Yamada Hōkoku, shisei-sokudatsu: sincerity, and the capacity to grieve for another’s pain. Hardly anyone in the Japanese medical market at the time could carry a hospital from plan through construction to daily operation, and that gap was the opening. Three months later, in November 1992, Furukawa founded a separate company, Green Hospital Supply, to sell Fuji Photo Film X-ray film and automatic processors — advice and goods, delivered to the same single customer through two corporate vehicles. A research arm and a dispensing-pharmacy company followed in 1994, medical leasing in 1995.
The decisive move came in February 1997, when Green Hospital Supply launched SPD — supply, processing and distribution — taking over a hospital’s ordering, inventory and internal delivery of medical materials wholesale. Materials were about a quarter of a hospital’s costs and almost nothing had been done with them; hospitals squeezed by successive cuts to the reimbursement schedule had every reason to outsource. The price of entry was that the goods on the hospital’s own shelves became Ship’s inventory, funded by Ship’s working capital. Its securities filings said so plainly, and added the other edge of the same contract: because one supplier manages every material, losing the contract means losing the whole account. Hard to win, easy to lose — and, once inside, permanent.
To fund it, Ship sold the business it had started with. In October 1999 the medical-imaging division — the Fuji Photo Film franchise begun three months after founding — went to Fuji Film Medical West Japan. What replaced it was assembled by acquisition: Seiko Medical (2000), an estate arm (2001), the nursing-care operator Green Life (2003), Green Pharmacy (2004). In March 2002 the parent absorbed Green Hospital Supply and took its name. Within a decade a single consultancy had become a composite of distributor, logistics operator, builder, pharmacy and care home — the basis for what the company would later call Total Pack Produce: one contract covering the building, the equipment, the fittings, the IT and the logistics of a new hospital. (The securities filings of the period still called it Total Pack System.)