Point becomes a holding company and consolidates as the multi-brand SPA Adastria (2013)

From a one-brand company to a multi-brand holding company

The heart of this decision lies in rebuilding the organization itself — from a company that was an assemblage of brand-specific specialty chains into one that binds several brands under a single corporate brand. That the holding company raised in 2013 was folded away in 2015, an eighteen-month detour, reflects how far from easy the practical work of integration was. Merchandising and logistics did not mesh simply by separating or combining corporate boxes; the duplication and expense that had increased along the way had to be re-integrated and cut back down. Even so, letting go of Point, the name it had carried since the founding, and raising Adastria in its place marked the turn toward multi-brand management, unbound by the experience of one brand’s success.

The name, derived from a Latin phrase about winning glory by overcoming hardship, anticipated something of what followed. On that foundation Adastria accumulated acquisitions — Velvet in the United States in 2017, Zetton in 2022 — and widened into a multi-company model that stands up a separate company for each business. In 2025 the group renamed itself again, as and ST Holdings, and stepped into a redefinition of itself as a platform operator built around its own e-commerce. From a one-brand company to a multi-brand holding company: the rearrangement carried out between 2013 and 2015 set, early, the prototype of the reorganizations this company keeps repeating.