Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
Henmi Yoshichika had wanted to be a trading-company buyer. The recession after the oil shock left him instead at a software firm that, in practice, did little more than second engineers out to client sites in Nagoya and elsewhere; he quit after two years. What held him was the microcomputer. “You cannot service a jet alone, but you can service a Cessna” — mainframes belonged to large organizations, while microcomputer software was work a single person could own end to end. He went freelance at twenty-four, designing at home and travelling to customers to implement, and in March 1983 incorporated Henmi Engineering in his brother-in-law’s apartment in Yokohama with $8,422 (¥2m) of capital and two desks. In February 1984 it was renamed System Pro.
Japan’s software industry then ran on subcontracting to the mainframe vendors — NEC, Fujitsu, Hitachi — with small specialist teams forming around the edges. Embedded and communications work was plentiful, and orders arrived without any sales effort at all. That abundance forced the founding choice. Hiring aggressively would have grown the company but turned it back into the body shop Henmi had left, so he kept headcount at effectively two, worked with outside contractors, and declined about 70% of incoming orders in order to take only the jobs he wanted. He also pushed part of the contract earnings into products of his own: a failed arithmetic drill for schoolchildren, then in 1987 Jan Net, an online mahjong game played over telephone lines, where the host computer stood in for a missing player and kept the game alive when a line dropped. Making real-time play work over Meiji-era copper was the technical education that defined the firm.
By his early thirties Henmi conceded that the small-is-beautiful model had capped him: revenue was ¥35 million against a target of ¥100 million. He switched to growth, and by fiscal 1991 sales reached $1M (¥135m), more than fivefold in five years. In the 1990s the communications know-how from Jan Net moved into mobile: PHS software first, then handset software from 1996. Each generational change — 2G to 3G — required carriers and handset makers to rewrite terminal software wholesale, and System Pro took that rework again and again. The mobile-communications core technology accumulated in those years is the same base its automotive business would run on a quarter-century later.