Noritsu Koki

Selling the medical, seniors and agriculture businesses, and concentrating on manufacturing (2020)

Key decision·2020· Noritsu Koki — the full company history →

Who took on the role of seller

Selling a business you bought is hard for the buyer to do. It amounts to denying your own acquisition decision, and inside the company it can look like stripping away a predecessor’s record. At Noritsu Koki that role was taken on by Iwakiri Takayoshi, who came from outside in 2018. The arrangement in which Nishimoto Hirotsugu remained as chairman while stepping away from execution appears to have worked as a mechanism by which the founding family kept hold of direction while keeping its distance from individual divestment decisions.

In that the sale proceeds were turned around into acquisitions of manufacturers, these two years resemble a currency exchange more than a retreat. The businesses gathered in medicine and seniors changed form into DJ equipment, earphones and pen tips. Halmek, which became independent through an MBO in August 2020, has continued to publish its magazine for older women since. What remained on the Noritsu Koki side was revenue of ¥119.2bn and a 17.4% operating margin — figures above those of the peak years of photo processing equipment.

Revenue and net margin, FY2015–FY2025

Revenue in ¥ bn (bars) and net margin in % (line), for the years around the decision. Shaded columns are FY2020 onwards — after it was taken.

Source: securities reports

Read the full dossier in Japanese →

The Japanese edition carries the complete record of this decision — the situation that forced it, the options weighed, what actually followed, and the sources behind every claim.

Other key decisions at Noritsu Koki


Yen amounts are converted at the average rate of each figure’s own year — not today’s rate; the revenue chart is shown in yen. Exchange rates & sources — the full ¥/US$ table →


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Data API

Noritsu Koki’s history, financials, executives and shareholders are published as static JSON — no key, plain GET. Full specification →

Method Endpoint Returns
GET /api/companies.json All companies
GET /api/7744/manifest.json Resource index
GET /api/7744/history.json History overview
GET /api/7744/timeline.json Chronology
GET /api/decisions.json All management decisions (index)
GET /api/7744/decisions.json Management decisions (index)
GET /api/7744/decisions/{slug}.json One decision (full dossier)
GET /api/7744/executives.json Executives
GET /api/7744/shareholders.json Major shareholders
GET /api/7744/financials.json Financial statements
GET /api/7744/financials-longterm.json Long-term results
GET /api/7744/segments.json Business segments
GET /api/7744/regions.json Sales by region
GET /api/7744/workforce.json Workforce