Selling the medical, seniors and agriculture businesses, and concentrating on manufacturing (2020)
Who took on the role of seller
Selling a business you bought is hard for the buyer to do. It amounts to denying your own acquisition decision, and inside the company it can look like stripping away a predecessor’s record. At Noritsu Koki that role was taken on by Iwakiri Takayoshi, who came from outside in 2018. The arrangement in which Nishimoto Hirotsugu remained as chairman while stepping away from execution appears to have worked as a mechanism by which the founding family kept hold of direction while keeping its distance from individual divestment decisions.
In that the sale proceeds were turned around into acquisitions of manufacturers, these two years resemble a currency exchange more than a retreat. The businesses gathered in medicine and seniors changed form into DJ equipment, earphones and pen tips. Halmek, which became independent through an MBO in August 2020, has continued to publish its magazine for older women since. What remained on the Noritsu Koki side was revenue of ¥119.2bn and a 17.4% operating margin — figures above those of the peak years of photo processing equipment.
Revenue and net margin, FY2015–FY2025
Revenue in ¥ bn (bars) and net margin in % (line), for the years around the decision. Shaded columns are FY2020 onwards — after it was taken.
Source: securities reports
Read the full dossier in Japanese →
The Japanese edition carries the complete record of this decision — the situation that forced it, the options weighed, what actually followed, and the sources behind every claim.
Other key decisions at Noritsu Koki
Yen amounts are converted at the average rate of each figure’s own year — not today’s rate; the revenue chart is shown in yen. Exchange rates & sources — the full ¥/US$ table →
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Data API
Noritsu Koki’s history, financials, executives and
shareholders are published as static JSON — no key, plain GET.
Full specification →
| Method | Endpoint | Returns |
|---|---|---|
| GET | /api/companies.json | All companies |
| GET | /api/7744/manifest.json | Resource index |
| GET | /api/7744/history.json | History overview |
| GET | /api/7744/timeline.json | Chronology |
| GET | /api/decisions.json | All management decisions (index) |
| GET | /api/7744/decisions.json | Management decisions (index) |
| GET | /api/7744/decisions/{slug}.json | One decision (full dossier) |
| GET | /api/7744/executives.json | Executives |
| GET | /api/7744/shareholders.json | Major shareholders |
| GET | /api/7744/financials.json | Financial statements |
| GET | /api/7744/financials-longterm.json | Long-term results |
| GET | /api/7744/segments.json | Business segments |
| GET | /api/7744/regions.json | Sales by region |
| GET | /api/7744/workforce.json | Workforce |