Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
FY1963 · unconsolidated
Revenue$24M
Net income$3M
Net margin12.5%
→
FY1998 · consolidated
Revenue$2.3B
Net income$57M
Net margin2.5%
Demand for high-frequency measurement exploded in the 1950s and Yokogawa could not build it, so it decided to import the capability rather than wait to develop it. Yokogawa Shozo argued early that the partner should be the fast-growing Hewlett-Packard rather than the established General Radio; HP’s policy was to license only to wholly owned subsidiaries, and the talks ran eight years, broken open at last through a personal connection — Garner of the Japan Fund, a large Yokogawa shareholder, also sat on HP’s board. Yokogawa Hewlett-Packard was formed in 1963 at 51 to 49 in Yokogawa’s favour. Run on HP methods — strict list pricing, no leaning on either parent — YHP reached ¥46.5bn ($205.1M (¥47bn)) in sales by 1980 at an ordinary margin above 13%. Taking in someone else’s technology and turning it into a main business had been proved to work.
The 1973 oil shock exposed the flaw in the underlying model. Oil-sector customers were 83% of sales, and when the majors and the domestic petrochemical firms cancelled capex together, an instrument business selling discrete devices had nothing to fall back on. The conclusion drawn was structural rather than cyclical: capture the whole plant, continuously, instead of selling boxes into its construction budget. In 1975 Yokogawa announced CENTUM, an integrated distributed control system, and with it declared itself a systems company rather than an instrument maker — a redefinition that took the next quarter-century to complete.
The same period showed the limits of the borrowing strategy. The 1982 CT-scanner venture with GE, Yokogawa Medical Systems, was 49 to 51 — the mirror of the HP deal — and Yokogawa’s stake fell to 25% by 1986 before the business became GE Healthcare Japan and the Yokogawa name disappeared from it. Where Yokogawa led product development it kept control; where it did not, the partner absorbed the venture. Domestically it consolidated instead: the April 1983 merger with Hokushin Electric, third in Japanese industrial instruments, was struck at 1.0 to 0.35 but presented publicly as a merger of equals, with President Yokogawa Shozo deferring to the Hokushin side to the point of drawing complaints from his own staff. Integration finished in three years; the former Hokushin head-office plant was sold to Canon and a thousand people redeployed. In the 1990s President Mikawa Eiji then pushed a restructuring that cut costs by roughly 35% while refusing, on principle, to dismiss anyone.