Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
Sakitani Fumio was born in 1945 to a farming family in Ibara, Okayama, fixed radios as a schoolboy, and never left electrical circuits. He dropped out of engineering school, developed a marine Loran receiver in Tokyo, and at 28 came home to work his way through the local semiconductor industry — eight employers in all, covering both front-end and back-end processes, ending as a development manager at Tatsumo. In March 1985, at 40, he set up Rorze in Fukuyama with $41,923 (¥10m) of capital to make motor-control equipment. Neither a semiconductor cluster nor a startup hub, Fukuyama made Rorze an independent from nowhere in particular. The name comes from Lhotse, the 8,516 m peak that adjoins Everest — the mountain that makes Everest look impressive: a company meant to hold up the world’s leading firms from underneath.
The founding rule was severe. Nothing that competitors already sell; only products that would be news worldwide. A stepper-motor driver came in September 1985, an ultra-compact controller in May 1986, and in December 1986 the product that made the company: a clean robot for handling wafers. In semiconductor fabrication, a particle smaller than cigarette smoke ruins a die, so wafers must move without human hands and without shedding dust. Rorze packed its own driver and controller into one twentieth of the volume of rival units, made the electrical and mechanical sections replaceable as a single block, and sealed the arm’s rotating joint with magnetic fluid to stop dust escaping. Customers measured mean time between failures at over eight years.
The first two years lost money on sales of about ¥60 million; the clean robot doubled revenue to ¥130 million in the year to February 1988 as equipment makers adopted it. Cash was precarious throughout — when the Tokyo businessman who had guaranteed a ¥100 million bank loan went bankrupt in 1987, the loan survived only because a banker who believed in Sakitani valued his father’s farmland to the last yen. Rorze demanded payment in advance in return for world-class specifications, took venture-capital money that eventually amounted to a roughly 40% holding, and widened its range: vacuum clean robots in 1989, dual-arm in 1992, then large glass substrates for flat panels from 1993 — a field customers pulled it into, since some 80% of LCD production trouble occurred in substrate handling. In 1996 it went abroad in a single year — Singapore, Hsinchu, California, and in October a factory in Haiphong, Vietnam — and in December 1997 registered its shares over the counter, twelve years after founding.