FUJI

Developing the NXT modular placement machine (2003)

Key decision·2003· FUJI — the full company history →

What it replaced was its own success

What made this decision hard is that the machine being replaced was not a failure but a success that had carried the company for more than a decade. The CP series had taken the world on speed, and that success left an expectation inside the company that it would come back. As President Ohara Masayoshi said, no alternative plan had been prepared, and there was ample room for the objections and the harsh judgements to have carried the day. That what pushed back was not a management argument but the enthusiasm of young engineers — as the company’s own history records — says something about how decisions are made here.

Twenty years on, the modular idea is still in the product line: a design philosophy that met resistance became the premise of every main machine that followed. In the year to March 2026 the Robot Solutions segment posted revenue of $1.1B (¥169bn) and segment profit of $212.6M (¥34bn). Set against consolidated revenue of $564.9M (¥61bn) in the year NXT was completed, it shows how far the design thinking behind a single machine series lifted the size of the company.

Revenue and net margin, FY1998–FY2008

Revenue in ¥ bn (bars) and net margin in % (line), for the years around the decision. Shaded columns are FY2003 onwards — after it was taken.

Source: securities reports

Read the full dossier in Japanese →

The Japanese edition carries the complete record of this decision — the situation that forced it, the options weighed, what actually followed, and the sources behind every claim.

Other key decisions at FUJI


Yen amounts are converted at the average rate of each figure’s own year — not today’s rate; the revenue chart is shown in yen. Exchange rates & sources — the full ¥/US$ table →


Disclaimer

  • This page is provided for general information only and is not investment advice, nor a recommendation to buy or sell any security.
  • Figures are compiled independently and include our own estimates, approximations and machine-processed data; we make no warranty as to their accuracy or completeness.
  • Sources are primarily each company’s securities reports and other public filings, but errors and omissions may remain.
  • Any use of this information is at the reader’s own risk. Past performance does not indicate future results.
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Data API

FUJI’s history, financials, executives and shareholders are published as static JSON — no key, plain GET. Full specification →

Method Endpoint Returns
GET /api/companies.json All companies
GET /api/6134/manifest.json Resource index
GET /api/6134/history.json History overview
GET /api/6134/timeline.json Chronology
GET /api/decisions.json All management decisions (index)
GET /api/6134/decisions.json Management decisions (index)
GET /api/6134/decisions/{slug}.json One decision (full dossier)
GET /api/6134/executives.json Executives
GET /api/6134/shareholders.json Major shareholders
GET /api/6134/financials.json Financial statements
GET /api/6134/financials-longterm.json Long-term results
GET /api/6134/segments.json Business segments
GET /api/6134/regions.json Sales by region
GET /api/6134/workforce.json Workforce