Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
FY2014 · consolidated
Revenue$7.1B
Net income$319M
Net margin4.5%
→
FY2017 · consolidated
Revenue$11.0B
Net income$684M
Net margin6.2%
The six companies that formed Iida Group had all descended from a single carpentry firm founded in 1967, gone public separately, and spent years bidding against each other for the same suburban land. They were the “power builders,” whose trade was cheap, mass-produced detached houses for people who could not otherwise buy one. Ranked together they were the largest supplier of homes in Japan, and individually each was losing the same margin to the same two costs: land acquisition and building materials. In June 2013 Hajime Construction, Iida Sangyo, Toei Housing, Tact Home, Arnest One and ID Home signed a joint share-transfer agreement, and in November Iida Group Holdings was created in Nishitokyo and listed on the TSE First Section the same day.
The logic was arithmetic. Reduce the number of buyers of land and lumber from six to one and the terms improve without a single extra house being built. What the merger deliberately did not do was dissolve the six: each kept its own corporate identity, brand, sales network and segment accounts, and the holding company took only the shared functions — land sourcing, procurement, hiring. The federal structure preserved the speed of on-site decisions that a fast-turnover volume model depends on, at the price of limiting the synergy to purchasing power. Founder Iida Kazuo became chairman at the formation but died on 29 November 2013, within weeks of it; Mori Kazuhiko took the chair in February 2014, with Nishikawa Yoichi as the first president.
Then came the second move, the one that would define the company. In May 2014 the group bought First Wood, a timber and building-materials trading house — the first step of walking up its own cost structure. Materials run to several million yen per house; owning the flow from log to site beat buying through a contractor or trading company. Alongside it, the group began building a timber-sourcing base in the Russian Far East, whose SPF lumber already framed much of Japanese housing. Revenue went from ¥753.8bn in the year to March 2014 to ¥1.34tn by March 2018, and net profit roughly doubled to ¥69.5bn.