Mosuke Matsuyama
Profile
Performance in office
Tenure
Tenure
Background
He graduated in agricultural chemistry from the College of Agriculture of Tohoku Imperial University in 1915 and joined Nippon Beer Kosen in 1919. He earned a doctorate in agriculture in April 1932, moved over as manager of the Kawaguchi plant in the November 1933 merger with Dai Nippon Brewery, became manager of the Meguro plant in February 1934, and head of the Brewing Science Research Institute foundation in November 1940. He became a director of Dai Nippon Brewery in January 1945, Managing Director when Nippon Breweries was launched in September 1949, and Senior Managing Director in February 1955. His was the career of a brewing engineer in charge of plants and a research institute.
Selection
In September 1961 he was promoted from Executive Vice President following the death of Kiyoshi Shibata. In February of that year Kurauto Uchita, head of sales and advertising, and Kozaburo Nonoyama, head of accounting, had just been promoted to Managing Director while keeping those posts, leaving Matsuyama as the sole executive vice president. The Sapporo trademark revived in 1957 had caught on, and non-consolidated net sales grew from ¥46.0 billion in the FY ended December 1960 to ¥65.2 billion in the FY ended December 1961. The change put a president from the brewing side at the top.
Initiatives
In April 1963 the company launched Sapporo Giants, and in January 1964 changed its name from Nippon Breweries to Sapporo Breweries, matching the corporate name to its flagship brand. That December it signed an exclusive agreement for Japan with Guinness of the U.K. and set up Sapporo Guinness, and a capital increase in January 1965 brought capital to ¥10.08 billion. Non-consolidated net sales grew from ¥65.2 billion in the FY ended December 1961 to ¥90.8 billion in the FY ended December 1966, but net income fell from ¥2.08 billion to ¥1.83 billion. He became Chairman in February 1967.
Career
Career
Nippon Breweries Mineral Water
| Date | Position |
|---|---|
| 1919 | Joined |
| Apr 1932 | 農学博士 (translation pending) |
| 1933 | General Manager, Kawaguchi Plant |
Dai Nippon Breweries
| Date | Position |
|---|---|
| Nov 1933 | Merged as General Manager, Kawaguchi Plant |
| Feb 1934 | General Manager, Meguro Plant |
| Nov 1940 | Director, Brewing Science Laboratory |
| Jan 1945 | Director |
Nippon Breweries
| Date | Position |
|---|---|
| Sep 1949 | Managing Director |
| Feb 1955 | Senior Managing Director |
| 1961 | Executive Vice President |
| Sep 1961 | President |
| Feb 1967 | Chairman |