Kiyoshi Shibata

Profile
Tenure
Sep 1949 – Sep 1961
Years in office
12.0 years
Name in Japanese
柴田清
Title at appointment
President
Performance in office
Sapporo Holdings
Performance in office
FY1955FY1960Change
Revenue¥24.4billion¥46.0billion+89%
Net margin4%3.5%−0.5pt
ShibataMatsuyama
Revenue¥23.9 billionRevenue¥90.8 billionNet margin4.4%Net margin2%1956/121961/121966/12
Revenue¥23.9 billionRevenue¥90.8 billionNet margin4.4%Net margin2%1956/121961/121966/12
API: /api/2501/financials_history.csv · /api/2501/financials/pl.json
Tenure

Tenure

Background

He graduated in German law from the College of Law of Tokyo Imperial University in 1912 and joined Nippon Glass Industry in 1916. That company was merged into Dai Nippon Brewery, where Shibata became head of the Tokyo office in 1931 and Director in 1936. He came not from brewing or the plants but from a glass company absorbed in a merger, working his way through the Tokyo office to the head-office board. The merger of Nippon Glass Industry dates back to April 1920.

Education: Tokyo Imperial University, College of Law, German Law (1912)

Selection

In September 1949, under the Excessive Economic Power Deconcentration Law and the Enterprise Reconstruction and Reorganization Law, Dai Nippon Brewery was dissolved and Nippon Breweries was launched with capital of ¥100 million. Shibata, a director of the old company, was brought in as its first president. The new company inherited the Sapporo and Yebisu trademarks and five plants in Sapporo, Kawaguchi, Meguro, Nagoya and Moji, with assets split evenly with Asahi Breweries. Before the split Dai Nippon Brewery had held a 75% industry share, and the appointment entrusted him with half of it.

Initiatives

In December 1949 the company began selling under a new trademark, Nippon Beer, rather than the inherited Sapporo and Yebisu. The aim was to escape the inconvenience of holding many regional brands, but consumers chose the prewar brands and it became an uphill fight. Kirin Brewery, which had escaped breakup, grew, and the rankings reversed in 1954. The Sapporo trademark was revived in 1957, and non-consolidated net sales grew from ¥24.4 billion in the FY ended December 1955 to ¥46.0 billion in the FY ended December 1960. He died in office in September 1961 and was succeeded by Executive Vice President Mosuke Matsuyama.

Career

Career

Nippon Glass Industries

Date Position
1916 Joined

Dai Nippon Breweries

Date Position
1931 General Manager, Tokyo Office
1936 Director

Nippon Breweries

Date Position
Sep 1949 President
References 2

References (Japanese primary sources)