Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
In 1957 Sagawa Kiyoshi, who ran a small civil engineering firm in Kyoto, started carrying packages between Kyoto and Osaka — on foot at first, then by bicycle, then by motorcycle, and from 1961 by truck. Sagawa Express was incorporated in 1962. The industry around him was built on scheduled bulk runs for large corporations; small consignments were inefficient and largely ignored, while the ones that did move through the national railways or the post office arrived late or not at all. Sagawa took the opposite position: handle corporate small parcels, and charge above the going rate for delivering them reliably. Regulators questioned pricing above the ministry’s official tariff; customers, who wanted their deadlines met, did not. Until Yamato invented consumer parcel delivery in 1976, almost no one competed for the business market Sagawa had chosen. Revenue passed ¥10bn in 1973, and by 1975 a thousand trucks were running.
Because trucking licences were hard to obtain, national coverage was assembled by buying carriers that already held them — starting with the Tokyo operator merged in 1974 to create Tokyo Sagawa Express. Sagawa Kiyoshi divided the country into nine blocks, each regional subsidiary standing on its own profit and loss, remitting a fixed sum upward each period and keeping what it earned above that. Beneath the subsidiaries sat the sales driver: a man who delivered and sold at the same time, paid on what he brought in. In the 1980s a mid-career recruit could make ¥400,000–500,000 a month in his first year and ¥1m if he performed — in exchange for the hours. “The atmosphere was such that you had no choice but to speed and park illegally,” a group executive told 日経ビジネス in March 1992. “We worked like carthorses. There were days of fifteen hours.” In 1987 the transport ministry inspected the group over traffic violations and the labour ministry issued corrective guidance.
By 1983 revenue had passed ¥200bn, with roughly 10,000 employees, 7,000 trucks and 218 branches. Tokyo Sagawa Express in particular caught the apparel industry’s logistics — fast-turning fashion generates exactly the small, frequent consignments incumbents did not want — growing 30% a year, with apparel accounting for 45% of its large accounts, and committing ¥7.6bn that year to a dedicated distribution centre. The three-layer structure of head office, regional subsidiary and driver, welded to a high-priced small-parcel business, produced the fastest growth in the industry. It also produced the pressure that broke.