Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
FY1982 · unconsolidated
Revenue$48M
Net income$2M
Net margin4.8%
→
FY2013 · consolidated
Revenue$801M
Net income$53M
Net margin6.6%
Miura listed on the second section of the Osaka Stock Exchange in December 1982 and on the Tokyo Stock Exchange in December 1984 — fifty-five years after its founding, twenty-three after incorporation. In the same stretch it went overseas, and did so early for a company of its size: a Korean affiliate in 1982, a Canadian subsidiary in 1987, Taiwan in 1988, US sales companies in 1991, Shanghai in 1993. Selling a niche machine across borders was the only way to enlarge a niche.
The decisive move, though, was made at home. In February 1989 Miura launched online maintenance — remote monitoring of installed boilers — and with it completed the model the 1972 decision had begun. A boiler’s real performance is set after installation, by how it is run, by water treatment and chemicals; so the company that stays inside the boiler room keeps earning from it. Field engineers, later branded “heat sommeliers,” grew into a network of roughly 100 domestic depots and more than 1,200 engineers. Consumables and service smoothed the swings of new equipment orders. In October 1989 the shares moved up to the first sections in Tokyo and Osaka.
From there the business widened around the same core competence — combustion, water, heat. The Hojo plant, opened in 1991, was extended six times over eighteen years to house water treatment, food machinery, medical equipment and electrical products in turn; a research institute for combustion and water treatment followed in 1992. Manufacturing was added in Suzhou (2004), Georgia in the United States (2008) and Indonesia (2013), with a Singapore holding company for Southeast Asia. Consolidated sales rose from ¥74.5bn in the year to March 2012 to ¥85.5bn in the year to March 2014 — still carried, in the main, by domestic boilers and the service revenue attached to them.