Revenue (¥ bn, bars) · net margin (%, line)
Source: securities reports
S Foods began in May 1967, when Morishima Yukio set up Stamina Foods in Amagasaki, a steel-and-chemicals town on the edge of Osaka, to deal in beef and pork offal. Japanese meat distribution then revolved around the primal cuts — loin, belly, rib; hearts, livers and intestines trickled to grill houses and one-man traders as a peripheral trade. Morishima, who had left a food company the year before to strike out on his own, chose to specialise in exactly that periphery, in a district where the factory workforce had made yakiniku a daily habit and local demand for offal was thick.
Incorporation in January 1970 came with a factory: by November the company had built its own plant at Mukogawa and moved head office there. Owning the chilling, cutting and packing steps mattered more for offal than for anything else on the counter, because offal loses condition fastest. Then, in January 1972, came the move that set the company’s shape — the first negotiated import of American beef offal, starting with reticulum tripe. In the United States these parts carried no eating tradition and moved as cheap by-product; buying them gave Stamina Foods a procurement scale no purely domestic supplier could reach. A wholesale arm for seasoned offal, Stamina Food Supply, was spun out in 1978.
In January 1981 Morishima gave his staff a one-line instruction: make a product out of small intestine. Eighteen months later, in July 1982, Kotetchan reached the shelves — pre-seasoned, packaged, ready-to-cook tripe aimed not at grill houses but at supermarkets, and named by prefixing the Korean grill-house word for large intestine with a syllable marking it as the small one. It became a national staple within a few years. On the strength of it the company built a new head office and plant at Naruohama in Nishinomiya in 1984 and a fresh-meat plant beside it in 1985, widening from offal into primal cuts. The ham-and-sausage market was closed off by Itoham, Nippon Ham and Marudai; Stamina Foods grew instead in the two places those three were thin — offal, and seasoned convenience meat.