Matsuji Ogushi

Profile
Tenure
May 1956 – May 1960
Years in office
4.0 years
Name in Japanese
大串松次
Title at appointment
President
Performance in office
Morinaga Milk Industry
Performance in office
FY1956FY1960Change
Revenue¥8.7billion¥17.6billion+102%
Net margin—2.3%—
MorinagaOgushiIsamu Ono
Revenue¥9.1 billionRevenue¥59.4 billionNet margin3.3%Net margin1.7%1955/31960/31965/3
Revenue¥9.1 billionRevenue¥59.4 billionNet margin3.3%Net margin1.7%1955/31960/31965/3
Tenure

Tenure

Selection

In summer 1955 a poisoning incident caused by infant formula made at the Tokushima plant was made public, and according to the Ministry of Health and Welfare's February 1956 tally, 131 died and 12,159 were poisoned. In May 1956 Senior Managing Director Isamu Ono stepped down from that post to take responsibility, being demoted to standing counselor. Matsuji Ogushi became President in that same month, and the appointment appears to have been a reshuffle of management in the midst of dealing with the incident.

Initiatives

During his tenure from 1956 to 1960, Morinaga Milk Industry pursued its rebuilding after the poisoning incident. It acquired land from Nihon Kentetsu, then in bankruptcy liquidation, began building a Tokyo plant in Katsushika in 1956 and completed it the following year. The site of 23,500 tsubo exceeded the 4,000 tsubo of Meiji's Karasuyama plant, then said to be Japan's largest, and it was an integrated plant that did not separate fluid milk and dairy products. Around 1957-1958 the plant adopted mass production for the first time in the Japanese dairy industry. Non-consolidated net sales grew from ¥8.7 billion in the fiscal year ended March 1956 to ¥17.6 billion in FY ended March 1960.

Career

Career

Morinaga Milk Industry

Date Position
May 1956 President
May 1960 Stepped down as President