Yoshitoshi Toyoda

Profile
Tenure
1977 – 1992
Years in office
15.0 years
Name in Japanese
豊田芳年
Title at appointment
President
Performance in office
Toyota Industries
Performance in office
FY1977FY1985Change
Revenue¥140.5billion¥283.6billion+102%
Net margin4%3.6%−0.4pt
GondaYoshitoshi ToyodaIsogai
Revenue¥140.5 billionRevenue¥557.7 billionNet margin4%Net margin3.2%1972/31977/31982/31987/31992/31997/3
Revenue¥140.5 billionRevenue¥557.7 billionNet margin4%Net margin3.2%1972/31977/31982/31987/31992/31997/3
Tenure

Tenure

Background

He was a president from the Toyoda family, though without capital backing. As of March 1980 the top ten shareholders were corporations led by Toyota Motor Co. at 21.72%, Mitsui Trust and Banking at 7.03% and Mitsui Bank at 4.39%, with no individual Toyoda family names. In March 1961, under his predecessor Keiji Gonda, Toyo Trust and Banking had been the largest holder at 10.0%, with Toyota Motor Co. at only 8.8%. The parent's stake had more than doubled over those 20 years.

Education: Keio University, Faculty of Economics

Selection

He succeeded Keiji Gonda as president in 1977. During his predecessor's eight years, net sales had tripled from ¥46.3 billion in the fiscal year ended March 1969 to ¥140.5 billion in FY ended March 1977, and ordinary income had built up to ¥9.72 billion. Growth was driven by industrial vehicles and contract manufacturing; by segment, industrial vehicles reached ¥47.7 billion in FY1977 against ¥20.7 billion for the founding textile machinery business. A member of the Toyoda family took over a company whose founding business had ceased to be its main one.

Initiatives

In May 1980 the company began producing air-jet looms, replacing its founding product line with shuttleless looms. In January 1982 the Hekinan Plant, dedicated to engines, began operating, further expanding capacity for contract manufacturing. In October 1988 it set up Toyota Industrial Equipment Manufacturing as a joint venture with Toyota Motor to build industrial vehicles in the United States, its first overseas production base in 29 years since handing over management of Toyoda de Mexico in 1959. In January 1989 it established a company in the U.S. with Nippondenso to manufacture compressors for car air conditioners.

Career

Career

Toyota Industries

Date Position
1977 President
1992 Stepped down as President