Keiji Gonda

Profile
Tenure
1969 – 1977
Years in office
8.0 years
Name in Japanese
権田銈次
Title at appointment
President
Performance in office
Toyota Industries
Performance in office
FY1969FY1977Change
Revenue¥46.3billion¥140.5billion+203%
Net margin2.2%4%+1.8pt
IshidaGondaYoshitoshi Toyoda
Revenue¥72.3 billionRevenue¥226.4 billionNet margin1.3%Net margin4%1964/31967/31972/31977/31982/3
Revenue¥72.3 billionRevenue¥226.4 billionNet margin1.3%Net margin4%1964/31967/31972/31977/31982/3
Tenure

Tenure

Background

He was neither from the founding family nor brought in from outside, but a president who rose to the board from within Toyoda Automatic Loom Works. As of March 1961, no individuals were among the top ten shareholders, which were corporations led by Toyo Trust and Banking at 10.0%, Toyota Motor Co. at 8.8% and Sumitomo Trust and Banking at 4.9%. In March 1975 the largest shareholder was Toyota Motor Co., with 19.70%. He appears to have reached the top through long service, without the backing of a shareholding.

Education: Okazaki Municipal Commercial School (now Aichi Prefectural Okazaki Commercial High School) (1932)

Selection

He succeeded Taizo Ishida as president in 1969. Ishida had also served as president of Toyota Motor Co. from 1950 and led its rebuilding, so this change ended a 22-year tenure. On the company side, the Nagakusa Plant had begun operating in May 1967, establishing in-house a dedicated plant for contract manufacturing of Toyota vehicles. Net sales in the fiscal year ended March 1969 were ¥46.3 billion, nearly double the ¥23.8 billion of two years earlier.

Initiatives

He expanded capacity for contract manufacturing, and the Takahama Plant began operating in September 1970. By segment, industrial vehicles grew from ¥5.7 billion in FY1966 to ¥47.7 billion in FY1977, in contrast to textile machinery, which only rose from ¥6.2 billion to ¥20.7 billion over the same period. Production of compressors for car air conditioners had begun in January 1960, and domestic supply to Denso kept growing. Net sales rose from ¥46.3 billion in the fiscal year ended March 1969 to ¥140.5 billion in FY ended March 1977, and ordinary income reached ¥9.72 billion.

Career

Career

Toyota Industries

Date Position
1969 President
1977 Stepped down as President