Isamu Amada

Profile
Tenure
1961 – 1983
Years in office
22.0 years
Name in Japanese
天田勇
Title at appointment
President
Performance in office
Amada
Performance in office
FY1967FY1983Change
Revenue¥4.2billion¥84.7billion+1936%
Net margin1.1%7.8%+6.7pt
Isamu AmadaMitsuaki Amada
Revenue¥33.4 billionRevenue¥117.6 billionNet margin10.8%Net margin7.1%1967/31970/31975/31980/31985/3
Revenue¥33.4 billionRevenue¥117.6 billionNet margin10.8%Net margin7.1%1967/31970/31975/31980/31985/3
Tenure

Tenure

Background

In September 1946, Isamu Amada founded Amada Seisakusho as a sole proprietorship in Takada-minamicho, Toshima Ward, Tokyo. The business capital he withdrew from the post office came to ¥3,000, and the operation consisted of one lathe and himself: a small workshop taking on machine repairs. It became a limited partnership in 1948 and was reorganized in October 1953 as Amada Seisakusho Co., Ltd. with capital of ¥1 million. Learning that the occupation forces used band saws to cut metal, he set out to make them domestically; unable to afford an imported machine for study, he designed one using only foreign catalogs and patent documents. In January 1955, the first vertical band saw, the "Contour Machine," was completed.

Education: Waseda Technical School; Waseda Higher Technical School, Mechanical Engineering

Selection

He was the first president and had no predecessor. In February 1961, Isamu Amada answered a factory-attraction offer from the town of Isehara in Kanagawa Prefecture, acquired about 33,000 square meters, and began a new plant requiring roughly ¥350 million. Capital at the time was ¥8 million; after doubling it to ¥16 million in a March capital increase and raising it to ¥50 million in May, the company listed its shares on the Tokyo over-the-counter market on June 15. That same month it merged with Suzukawa Kogyo to change the par value of its shares, and in October it listed on the Second Section of the Tokyo Stock Exchange. The listing came 15 years after the founding.

Initiatives

In February 1964 the company absorbed AM Shoji, the sales arm spun off in April 1960, and from January 1965 it seriously began building a direct sales network that bypassed distributors. The reasoning was that paying customers' travel and lodging to visit was cheaper than the 15-20% margin paid to distributors. When orders outstripped capacity, he chose to acquire existing manufacturers rather than build new plants, bringing struggling competitors into the group starting with Sonoike Seisakusho in November 1973 and allocating production by machine type. Net sales grew from ¥4.1 billion in the fiscal year ended March 1967 to ¥100.5 billion in the fiscal year ended March 1982.

Career

Career

Amada

Date Position
1961 President
1983 Stepped down as President
References 4

References (Japanese primary sources)