Yoshio Ono
Profile
Performance in office
Tenure
Tenure
Background
As of November 1974 he was a Director and head of both Planning and Finance. The officer list for the fiscal year ended November 1984 shows him as President, with his education recorded as Keika Commercial School, class of 1939. No founding family name appeared among the major shareholders; in the same snapshot, Dai-Ichi Kangyo Bank, Asahi Mutual Life, Nippon Fire and Sumitomo Life ranked at the top, with Shiseido's employee shareholding association fifth. He personally drove the chain store policy, and that policy overprotected retailers.
Selection
He became President, succeeding Kichibei Yamamoto. The officer list for the fiscal year ended November 1984 shows him as President. Revenue growth had slowed to around 1%, from ¥302.3 billion in FY ended November 1981 to ¥306.1 billion in FY ended November 1982. As of June of the year he took office, retailers were still basking in memories of the high-growth era. The appointment appears to have entrusted the care of an overextended sales organization to an Executive Vice President who knew it from the inside.
Initiatives
In the fiscal year ended November 1984, revenue was ¥323.3 billion and ordinary income ¥30.4 billion, an increase of only ¥17.2 billion in revenue from FY ended November 1982, before he took office. Overseas, the company acquired France's Carita in February 1986. At home, the burden of managing about 20,000 employees and about 25,000 chain stores nationwide was heavy. Operating with high-variety, small-lot production to meet fragmented demand ended up only increasing inventories. In July 1987 two presidents in a row died suddenly.
Career
Career
Shiseido
| Date | Position |
|---|---|
| 1974 | Director, General Manager, Planning Department and General Manager, Finance Department |
| 1983 | President |
| 1986 | Stepped down as President |