1952年に河越庄市氏が鳥取県米子市に設立した飴菓子製造の寿製菓が起源。
1963年に製品のすべてを観光土産品へ切り替え、北海道のルタオや首都圏のシュクレイなど土地ごとの銘菓を展開した。観光地の売場ごとに別会社を設立する土産菓子メーカーで、2026年3月期の営業利益率は23.6%である。
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