Fujio Cho

Profile
Tenure
Jun 1999 – Jun 2005
Years in office
6.0 years
Name in Japanese
張富士夫
Title at appointment
President
Performance in office
Toyota Motor
Performance in office
FY1999FY2005Change
Revenue¥12.7trillion¥18.6trillion+46%
Net margin2.8%6.3%+3.5pt
Tatsuro ToyodaOkudaChoWatanabeAkio Toyoda
Revenue¥12.9 trillionRevenue¥19.0 trillionNet margin3.2%Net margin1.1%1995/32000/32005/32010/3
Revenue¥12.9 trillionRevenue¥19.0 trillionNet margin3.2%Net margin1.1%1995/32000/32005/32010/3
Tenure

Tenure

Background

Born in Tokyo, he graduated from the University of Tokyo's Faculty of Law and joined Toyota Motor Co. in April 1960. After stints in the property management section and the production control department, he became Executive Vice President of the Kentucky plant in the United States (TMM) in July 1987, and served as its President from December 1988 to October 1994. The plant hired its entire workforce from people with no experience in auto manufacturing and was launched on the absolute condition of matching the quality of Japanese-made vehicles. In the early days of the venture, information did not reach the local community well enough, leaving fertile ground for resentment toward Toyota.

Education: University of Tokyo, Faculty of Law (1960)

Selection

In June 1999, as Hiroshi Okuda moved up to Chairman, he was promoted from Executive Vice President to President, just one year after becoming Executive Vice President in June 1998. Following Okuda, he was another president from outside the founding family, making it two consecutive leaders who were not Toyodas. In the fiscal year ended March 1999, the year before he took office, consolidated net sales were ¥12,749.0 billion and net income was ¥356.1 billion. The appointment handed the expansion course broadened under Okuda to a production man who had launched Toyota's first wholly owned North American manufacturing on the ground.

Initiatives

He pushed the expansion of the China business and the codification of the "Toyota Way," which put the company's way of working into writing. In July 2000 he established the financial holding company Toyota Financial Services, and in April 2001 he transferred the industrial vehicle and logistics systems business to Toyota Industries, tidying up the outline of the business. In August 2001, after a 35-year alliance, Hino Motors was made a subsidiary. In August 2002 Toyota reached a basic agreement with China FAW Group, and in September 2004 it established GAC Toyota Motor as a joint venture with Guangzhou Automobile Group, putting its entry into China into full swing.

Career

Career

Toyota Motor

Date Position
Apr 1960 Joined
Sep 1988 Director
Sep 1994 Managing Director
Jun 1996 Senior Managing Director
Jun 1998 Executive Vice President
Jun 1999 President
Jun 2005 Director, Vice Chairman
Jun 2005 Stepped down as President
Jun 2006 Chairman

Toyota Motor Manyufakucharingu U.S.A.

Date Position
Jul 1987 取締役執行副社長就任 (translation pending)
Dec 1988 President
Oct 1994 Stepped down as President

Toyota Kuragaike Development

Date Position
Jun 2009 President