Japan Corporate History & Strategy
Construction & Farm Equipment
3Construction and agricultural machinery is an industry where Japan holds world-class competitiveness. Komatsu is the world's second-largest construction equipment maker after Caterpillar, and its 'KOMTRAX' machine monitoring system introduced in 2001 pioneered IoT applications across manufacturing. Kubota is a global leader in agricultural machinery, achieving over 70% overseas revenue through compact construction equipment, water infrastructure, and farm machinery. Hitachi Construction Machinery separated from the Hitachi Group and is developing the North American market through a partnership with Deere. Daikin Industries has grown into a near-$30 billion company as the world's No. 1 air conditioning manufacturer. Common challenges include electrification, autonomous operation technology, and countering the rapid growth of Chinese competitors.