{ "spec_version": "5", "endpoint": "history", "stock_code": "yodobashi", "company_name": "ヨドバシカメラ", "content_lang": "ja", "meta_lang": "en", "canonical_url": "https://the-shashi.com/tse/yodobashi/decisions/", "api_url": "/api/yodobashi/history.json", "updated": "2026-10-13", "license": "© 2026 Yutaka Sugiura. All rights reserved.", "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/yodobashi/decisions/", "source": { "chapters": { "html_url": "https://the-shashi.com/tse/yodobashi/", "primary": [ "社史", "有価証券報告書", "新聞・雑誌記事" ], "extraction": "一次資料を読み合わせて執筆" }, "long_term": { "primary": [ "有価証券報告書" ], "extraction": "EDINET の XBRL、旧有価証券報告書、会社年鑑・社史等からの転記", "row_field": "reference", "caveat": "創業期から現在までを 1 本に繋いだ長期系列のため、年代により出所・単位・連結範囲が変わる。行ごとの reference / unit / consolidation を必ず参照すること" } }, "title": "ヨドバシカメラの歴史概略", "eras": [ { "title": "藤沢昭和の写真機材卸での独立と薄利多売の安売り店", "start_year": 1960, "end_year": 1974, "phase": "founding" }, { "title": "新宿西口本店の出店と日本初のポイントカード導入", "start_year": 1975, "end_year": 1996, "phase": "growth" }, { "title": "マルチメディア梅田・Akibaの出店とヨドバシ・ドット・コム開設", "start_year": 1997, "end_year": 2019, "phase": "growth" }, { "title": "藤沢和則の社長就任", "start_year": 2020, "end_year": 2026 } ], "overview": [ { "label": "決断", "text": "配達の手間を値引きに置き換え、安さを商いの軸に据えてきた会社である。創業まもなく個別配達をやめ、来店する取引先へ安く卸す方式へ移ったのが最初の判断だった。小売りへ広げてからも薄利多売を通したため、専門店や百貨店の苦情を受けたメーカーと大手問屋が出荷を規制し、仕入れに苦しむ時期が続く。その後、石油ショック後の不況で在庫を抱えたメーカーが値引きを条件に出荷へ応じ、規制はゆるんだ。1976年6月の決算では売上高117億円に達している。安売りの店として販路を先に築いていたことが、在庫を抱えたメーカーの出荷先として選ばれる条件を作った。" }, { "label": "現況", "text": "都心の大型店と、それを支える自前の物流を併せ持つ家電量販である。1975年の新宿西口本店を起点に、1992年1月期には14店舗・年商約1,000億円の規模に育った。並行して1986年に取引先との受注をオンライン化し、1988年に物流センターを新設、1992年にはその365日24時間稼働を始めている。1989年には日本初のポイントカードを導入した。その後は1997年に仙台、2001年に梅田、2005年に秋葉原と大都市の駅前へ大型店を出し、1998年に開設した通販サイト「ヨドバシ・ドット・コム」も同じ物流の上に載せた。2020年7月には藤沢和則氏が社長に就任している。" } ], "profile": [ { "key": "founding_business", "label": "祖業", "value": "写真機材の卸売り" }, { "key": "current_issue", "label": "現在の注力課題", "value": "自社物流で支える通販と都心大型店の連携", "tags": [ "EC強化", "物流網整備" ] } ], "lineage": { "path": "yodobashi-lineage-top.v3.json" }, "timelineLead": "1960年に藤沢昭和氏が写真機材の卸売りで独立したのが起源。\n1989年に日本初のポイントカードを導入し、1998年に通販サイト「ヨドバシ・ドット・コム」を開設した。新宿西口本店などの大型店と365日24時間稼働の物流センターを持つ家電量販の大手である。", "lineageLead": "1960年に藤沢昭和氏が写真機材の卸として始めた藤沢写真商会が前身。\n1967年に淀橋写真商会を設立し、1974年にヨドバシカメラへ商号を変えた。合併や買収を経ずに同じ法人のまま、卸から量販の小売へ業態を移した会社である。", "foundingStory": true, "summary": { "description": "ヨドバシカメラの歴史を創業から現在まで一次資料でたどる。沿革・財務・歴代社長・大株主・セグメントの長期データを時系列で横断。" }, "chapters": [ { "start_year": 1960, "end_year": 1974, "main_title": "藤沢昭和氏の写真機材卸での独立と薄利多売の安売り店", "subsections": [ { "title": "渋谷の親類のカメラ店から独立した写真機材の卸と、自転車の配達をやめて安く卸す店売り", "text": "藤沢昭和氏は1960年、小売店へ写真機材を卸す商いで独立した。独立の前は農業を営む実家を離れ、親類のカメラ店がある東京・渋谷に身を寄せて商売のこつを覚えた。顧客の家へ品物を届ける配達を受け持ちながら、働いて蓄えた資金を独立の元手に充てた。創業の時点から、店頭で客を待つ小売りではなく、小売店を相手にした卸売りが商いの中心だった。のちに『良い品をより安く』を標語とする事業も、出発点は写真機材の卸という小さな商いである。店舗を構えずに始められる卸売りは、自己資金しか持たない若い独立者に見合う業態だったとみられる。\n\n創業当初の営業は、仕入部長の田村忠純氏の言葉で『今の社長自らが自転車に乗って、注文を取ったり商品を配達したりしていた』という手作業だった。取引先が少しずつ増えるにつれ、自転車で一軒ずつ回る個別配達の能率は低下した。そこで藤沢昭和氏は個別配達をやめ、取引先に店まで足を運んでもらう方式へ切り換えた。配達の手間が減った分だけ商品を安く卸す営業方針への転換。卸売りから出発した商いは、やがて店頭での小売りにも広がった。配達にかかる費用を卸値の引き下げに置き換えた方針が、のちの安売り店の原型になったのだろう。", "references": [ { "title": "実業の世界 76(8) 1978年8月号", "year": null, "month": null, "date": null, "url": null, "quotes": [] }, { "title": "Card wave 5(8) 1992年7月号「数カ月で120万の会員を獲得したヨドバシカメラのポイントカード」", "year": null, "month": null, "date": null, "url": null, "quotes": [] }, { "title": "コンセンサス 1992年2月号「ユーザ訪問 CSで顧客固定化と顧客サービスの充実を実現 ヨドバシカメラ」", "year": null, "month": null, "date": null, "url": null, "quotes": [] } ], "start_year": 1960, "opinionPos": [ [ 255 ], [ 250 ] ] }, { "title": "小売りへ広げた薄利多売と、石油ショックでゆるんだメーカーの出荷規制", "text": "卸から始めた商いが小売りを手がけるようになっても、値付けの軸は利幅を薄くして数を売る薄利多売に置かれた。日本の精密機械の技術は世界一であり、良い品を安く売れば客に喜ばれるという信念が藤沢昭和氏の安売りを支えた。安売り業者を指すバッタ屋と呼ばれても構わないという気概もあった。1992年の時点でも、藤沢昭和氏は1960年の設立以来の標語として『良い品をより安く』を掲げていた。流通革命や流通業の新風という呼び名は、1960年の設立時の藤沢昭和氏にとって予感の域を出なかった。安売りの理屈は流通の理論より先に、創業者の実感から生まれたと推察される。\n\n卸から小売りへ広げた安売りは、専門店や百貨店からの苦情を相次いで招いた。苦情を受けたメーカーや大手問屋は出荷の規制に動いた。仕入れの面では『当初は思うように仕入れが出来ず苦労した』という時期が続き、入荷が深夜までずれ込む日も少なくなかった。局面を変えたのは石油ショック後の業績不振によるメーカー在庫の急増である。在庫を抱えたメーカーと問屋は、品薄を口実に絞ってきた出荷を続けられなくなり、在庫の売り先として藤沢昭和氏の店への依存を深めた。値引きを条件とする出荷にも応じ、規制はゆるんだ。不況で在庫を抱えたメーカーの事情が、安売り店への出荷規制を内側から崩したとみるべきだろう。\n\n1974年8月、創業から歩みをともにした先代社長の藤沢良作氏が世を去った。翌1975年には藤沢昭和氏が本社ビルの建設に着手。1976年6月の決算では117億円を達成した。1978年の時点の社名はヨドバシカメラで、大学卒の新入社員を募る会社案内を刷るまでになった。同じ1978年の売り場3.3㎡当たり年間販売額は51,081千円で、全国の専門店で首位に立った。新宿西口本店を中心とする店舗網は、1992年1月期には14店舗、年商約1,000億円の規模に育った。社名のヨドバシは、新宿西口本店のある西新宿一帯の旧地名、淀橋に通じると思われる。", "references": [ { "title": "実業の世界 76(8) 1978年8月号", "year": null, "month": null, "date": null, "url": null, "quotes": [] }, { "title": "Card wave 5(8) 1992年7月号「数カ月で120万の会員を獲得したヨドバシカメラのポイントカード」", "year": null, "month": null, "date": null, "url": null, "quotes": [] }, { "title": "コンセンサス 1992年2月号「ユーザ訪問 CSで顧客固定化と顧客サービスの充実を実現 ヨドバシカメラ」", "year": null, "month": null, "date": null, "url": null, "quotes": [] } ], "start_year": 1967, "opinionPos": [ [ 271 ], [ 287 ], [ 268 ] ] } ] } ], "long_term": [ { "year": 1950, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1951, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1952, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1953, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1954, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1955, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1956, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1957, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1958, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1959, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1960, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1961, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1962, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1963, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1964, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1965, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1966, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1967, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1968, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1969, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1970, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1971, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1972, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1973, "month": 3, "company_name": "ヨドバシカメラ", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": 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