{ "spec_version": "3", "endpoint": "decisions", "stock_code": "9983", "company_name": "ファーストリテイリング", "content_lang": "ja", "meta_lang": "en", "canonical_url": "https://the-shashi.com/tse/9983/", "api_url": "/api/9983/decisions.json", "updated": "2026-08-05", "license": "© 2026 Yutaka Sugiura. All rights reserved.", "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/9983/", "count": 10, "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).", "decisions": [ { "slug": "founding-1949", "url": "/tse/9983/decisions/founding-1949/", "api_url": "/api/9983/decisions/founding-1949.json", "year": 1949, "month": 3, "type": "founding", "title": "ファーストリテイリング創業——宇部の駅前紳士服店「小郡商事」と長男・柳井正氏の飛躍", "subtitle": "戦後の企業城下町で柳井等氏が開いた一軒の紳士服店は、いかにして全国衣料チェーンの母胎となったか", "status": "implemented", "status_label": "実施" }, { "slug": "spa-hongkong-sourcing-1988", "url": "/tse/9983/decisions/spa-hongkong-sourcing-1988/", "api_url": "/api/9983/decisions/spa-hongkong-sourcing-1988.json", "year": 1988, "month": null, "type": "transformation", "tags": [ "pf-vertical", "gl-entry" ], "title": "香港経由の直接調達による製造小売業（SPA）の原型づくり", "subtitle": "ロードサイドが求めた「安くて品質の良い普段着」を国内調達で作れなかったファーストリテイリングは、なぜ香港を窓口に中国の縫製工場へ直接発注したのか", "status": "implemented", "status_label": "実施" }, { "slug": "weekly-repricing-1995", "url": "/tse/9983/decisions/weekly-repricing-1995/", "api_url": "/api/9983/decisions/weekly-repricing-1995.json", "year": 1995, "month": 4, "type": "transformation", "tags": [ "st-pricing" ], "title": "PB衣料8割と毎週の売価変更による「完全売り切り」体制の確立", "subtitle": "上場で3年分の出店資金を得たファーストリテイリングは、なぜ返品できないPB商品のリスクを「毎週の値付け」で御する道を選んだのか", "status": "implemented", "status_label": "実施" }, { "slug": "store-level-shift-1998", "url": "/tse/9983/decisions/store-level-shift-1998/", "api_url": "/api/9983/decisions/store-level-shift-1998.json", "year": 1998, "month": 11, "type": "transformation", "title": "本部集中管理から「個店対応」への転換", "subtitle": "年50店の出店を支えた本部集中管理はなぜ失速を招き、フリースブーム前夜の柳井正氏は店舗へ何を戻したのか", "status": "implemented", "status_label": "実施" }, { "slug": "fleece-boom-2000", "url": "/tse/9983/decisions/fleece-boom-2000/", "api_url": "/api/9983/decisions/fleece-boom-2000.json", "year": 2000, "month": 8, "type": "strategy", "tags": [ "pf-focus", "st-brand" ], "title": "原宿都心店とフリース単品集中による全国ブランド化", "subtitle": "郊外のロードサイドで伸び悩んだユニクロは、都心の一店と一つの商品でどう全国区になったか", "status": "implemented", "status_label": "実施" }, { "slug": "tamatsuka-succession-2002", "url": "/tse/9983/decisions/tamatsuka-succession-2002/", "api_url": "/api/9983/decisions/tamatsuka-succession-2002.json", "year": 2002, "month": 11, "type": "succession", "tags": [ "gv-succession", "gv-talent" ], "title": "柳井正氏の社長退任と玉塚元一氏の登用", "subtitle": "フリースブームの反動で減益に沈むなか、53歳の創業者はなぜ39歳の実力者へ社長を譲り「脱カリスマ」に挑んだのか", "status": "implemented", "status_label": "実施" }, { "slug": "global-flagship-2006", "url": "/tse/9983/decisions/global-flagship-2006/", "api_url": "/api/9983/decisions/global-flagship-2006.json", "year": 2006, "month": 11, "type": "overseas", "tags": [ "gl-entry", "st-brand" ], "title": "グローバル化宣言とニューヨーク・ソーホーへの1000坪グローバル旗艦店の出店", "subtitle": "英国郊外の不振と香港300坪店の成功から、ファーストリテイリングはなぜ最も競争の激しいニューヨークを世界展開の最初に選んだのか", "status": "implemented", "status_label": "実施" }, { "slug": "gu-launch-2006", "url": "/tse/9983/decisions/gu-launch-2006/", "api_url": "/api/9983/decisions/gu-launch-2006.json", "year": 2006, "month": 3, "type": "new_business", "tags": [ "pf-diversify-related", "st-lowcost" ], "title": "低価格ブランド「ジーユー（GU）」の設立", "subtitle": "グローバル旗艦店でユニクロの価格帯が上がるなか、ファーストリテイリングはなぜ国内の低価格市場を自社の別ブランドで埋める道を選んだのか", "status": "implemented", "status_label": "実施" }, { "slug": "barneys-acquisition-abort-2007", "url": "/tse/9983/decisions/barneys-acquisition-abort-2007/", "api_url": "/api/9983/decisions/barneys-acquisition-abort-2007.json", "year": 2007, "month": 7, "type": "acquisition", "tags": [ "ma-crossborder-out", "ma-breakup" ], "title": "米高級百貨店バーニーズ・ニューヨーク買収の提示と断念", "subtitle": "「ブランド丸ごとよりプラットホームを」と常々語ってきた柳井正氏会長は、なぜ高級百貨店の争奪に加わり、そして価格を追わずに退いたのか", "status": "implemented", "status_label": "実施" }, { "slug": "post-yanai-succession-2025", "url": "/tse/9983/decisions/post-yanai-succession-2025/", "api_url": "/api/9983/decisions/post-yanai-succession-2025.json", "year": 2025, "month": 11, "type": "succession", "tags": [ "gv-succession", "gv-talent" ], "title": "取締役定員の拡大と塚越大介氏の登用による「ポスト柳井」の準備", "subtitle": "売上3兆円を一頭で率いてきた創業者は、カリスマの後をどう設計するのか——叩き上げの取締役登用と、所有と経営を分ける承継の枠組み", "status": "proposed", "status_label": "進行中" } ], "by_type": [ { "key": "acquisition", "count": 1, "url": "/api/9983/decisions/by-type/acquisition.json" }, { "key": "founding", "count": 1, "url": "/api/9983/decisions/by-type/founding.json" }, { "key": "new_business", "count": 1, "url": "/api/9983/decisions/by-type/new_business.json" }, { "key": "overseas", "count": 1, "url": "/api/9983/decisions/by-type/overseas.json" }, { "key": "strategy", "count": 1, "url": "/api/9983/decisions/by-type/strategy.json" }, { "key": "succession", "count": 2, "url": "/api/9983/decisions/by-type/succession.json" }, { "key": "transformation", "count": 3, "url": "/api/9983/decisions/by-type/transformation.json" } ], "by_decade": [ { "key": "1940s", "count": 1, "url": "/api/9983/decisions/by-decade/1940s.json" }, { "key": "1980s", "count": 1, "url": "/api/9983/decisions/by-decade/1980s.json" }, { "key": "1990s", "count": 2, "url": "/api/9983/decisions/by-decade/1990s.json" }, { "key": "2000s", "count": 5, "url": "/api/9983/decisions/by-decade/2000s.json" }, { "key": "2020s", "count": 1, "url": "/api/9983/decisions/by-decade/2020s.json" } ] }