{
  "timeline": [
    {
      "date": "1950",
      "category": "",
      "region": "",
      "importance": 4,
      "event": "丸富靴店を開業",
      "detail": "",
      "significance": "既製靴の価格破壊",
      "source": ""
    },
    {
      "date": "1957",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "合資会社靴のマルトミを設立",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1957/3",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "名駅地下街サンロード店を開店",
      "detail": "靴のマルトミは名古屋市内を中心に靴のチェーン展開を開始。名古屋駅の地下街を始め、栄などの主要繁華街に４店舗を新設した。",
      "significance": "",
      "source": ""
    },
    {
      "date": "1965",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "掛け売りを禁止",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1965",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "従業員の不正が発覚",
      "detail": "靴のマルトミでは４店舗で従業員の不正が発覚。創業者の冨永光行は不正を働いた従業員を全員解雇し、穴埋めのために新規採用を実施。新規採用した社員については、創業者の冨永光行が社員と寝食を共にすることで「冨永イズム」という商売の精神を叩き込んだという。",
      "significance": "",
      "source": ""
    },
    {
      "date": "1971",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "名駅西エスカ店を開店",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1973",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "株式会社靴のマルトミを設立",
      "detail": "業容を拡大するために法人組織に改組。名古屋市内を中心に店舗網を拡大",
      "significance": "",
      "source": ""
    },
    {
      "date": "1975",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "郊外店にシフト",
      "detail": "靴のマルトミは名古屋市内の商店街や地下街を中心に100店舗を展開していたが、都心部における路面電車の廃止による繁華街の衰退や、ロードサイドの発展による郊外商圏の拡大を受けて、全100店のうち60店を閉店し、郊外店を主軸に置く方針を決めた。",
      "significance": "",
      "source": ""
    },
    {
      "date": "1980",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "靴流通センターを全国展開",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1983/10",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "全店舗にオンラインシステムを導入",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1985",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "郊外おもちゃ専門店「BANBAN」の展開開始",
      "detail": "",
      "significance": "ロードサイドの出店ノウハウを移転",
      "source": ""
    },
    {
      "date": "1986",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "国内シェアNo.1",
      "detail": "靴販売金額で国内シェア1位(4.47%)を確保。2位のチヨダ(シェア4.25%)と接戦",
      "significance": "",
      "source": ""
    },
    {
      "date": "1986/9",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "株式上場を目標設定",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1987",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "オーナーシステムを採用",
      "detail": "靴のマルトミは1980年代に名古屋中心にロードサイド店を拡大したが、仕入れ・価格・人員配置を本社が統一管理し、立地や顧客層の違いが反映されにくい構造だった。そこで1987年、運営単位を本社から店舗へ移し、店舗責任者が仕入れ・販売方針・収益管理を担うオーナーシステムを導入。本社は売上総利益の一定割合を受け取り、残余利益は店舗裁量とする独立採算に近い設計とし、1990年時点で全964店中615店が同制度で運営された。",
      "significance": "",
      "source": ""
    },
    {
      "date": "1988",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "全店舗にPOS導入を決定",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1990",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "名古屋証券取引所に株式上場",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1993",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "1700店舗突破",
      "detail": "1993年に靴のマルトミは1700店舗を突破し、過去最高となる経常利益57億円を達成した。",
      "significance": "",
      "source": ""
    },
    {
      "date": "1993/8",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "中国に現地法人を合弁設立",
      "detail": "中国において靴のチェーン展開を決定。現地企業との合弁で現地法人を設立して、1994年に一号店を北京に出店。",
      "significance": "",
      "source": ""
    },
    {
      "date": "1994/2",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "17期ぶりの減益",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1994",
      "category": "事業売却",
      "region": "",
      "importance": 3,
      "event": "180店舗を閉鎖",
      "detail": "",
      "significance": "規制緩和で競争劣位へ",
      "source": ""
    },
    {
      "date": "1995",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "BANBANを268店展開",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1998",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "最終赤字転落",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2000",
      "category": "",
      "region": "",
      "importance": 4,
      "event": "民事再生法の適用申請",
      "detail": "",
      "significance": "上場企業として倒産",
      "source": ""
    }
  ]
}