{
  "timeline": [
    {
      "date": "1967/12",
      "category": "会社設立",
      "region": "",
      "importance": 4,
      "event": "札幌市内で似鳥家具店を創業",
      "detail": "",
      "significance": "「競合が少ない」という消去法の立地選定が創業の出発点",
      "source": ""
    },
    {
      "date": "1972/3",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "株式会社似鳥家具卸センターを設立",
      "detail": "",
      "significance": "渡米体験が「価格3分の1」という到達目標を設定させた",
      "source": ""
    },
    {
      "date": "1978/1",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "チェーン化構想を発表・札幌市内でドミナント展開",
      "detail": "",
      "significance": "札幌ドミナントで「物流+店舗」の原型を確立した10年",
      "source": ""
    },
    {
      "date": "1982/2",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "函館進出問題",
      "detail": "1982年にニトリは北海道の函館への大型店舗の新設（売り場面積4900m2・想定年商8〜10億円）を発表するが、地元の函館の小売業者は「ニトリのような巨大店の進出は死活問題である」として反発。政治家を動員してニトリの排除を試みるなど、一筋縄で店舗の拡大は進まなかった。その後、1985年にニトリは函館進出に成功し、函館では良好な成績を収めた",
      "significance": "",
      "source": ""
    },
    {
      "date": "1987",
      "category": "業務提携",
      "region": "",
      "importance": 3,
      "event": "マルミツ木工と業務提携・部品輸入を開始",
      "detail": "",
      "significance": "プラザ合意を先読みした「部品から完成品へ」の段階的海外生産",
      "source": ""
    },
    {
      "date": "1989/9",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "札幌証券取引所に株式上場",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "1993",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "本州(東日本)での店舗展開を開始",
      "detail": "1993年に茨城県勝田市にニトリの店舗新設を計画。北海道のドミナント展開から、東日本におけるドミナント展開を本格化",
      "significance": "",
      "source": ""
    },
    {
      "date": "1994/10",
      "category": "企業買収",
      "region": "",
      "importance": 3,
      "event": "インドネシアに現地法人を設立・完成品輸入を開始",
      "detail": "",
      "significance": "無断欠勤10%・ストライキ頻発——現地生産の「授業料」",
      "source": ""
    },
    {
      "date": "2004/9",
      "category": "海外進出",
      "region": "",
      "importance": 3,
      "event": "ベトナムでの現地生産を開始・集中生産体制へ",
      "detail": "",
      "significance": "インドネシアの失敗を踏まえたベトナム集中投資が値下げ余力を生んだ",
      "source": ""
    },
    {
      "date": "2000/7",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "埼玉県白岡町に関東物流センターを新設",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2002/10",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "東京証券取引所第1部に株式上場",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2004/3",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "中国上海に平湖物流センターを新設",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2004/10",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "神戸市中央区に関西物流センターを新設",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2006/4",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "東京都北区に赤羽店を開業（本部併設）",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2007/6",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "中国恵州に「恵州物流センター」を新設",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2008/12",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "値下げ宣言をスタート",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2010/8",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "商号をニトリホールディングスに変更",
      "detail": "持ち株会社に移行",
      "significance": "",
      "source": ""
    },
    {
      "date": "2016/2",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "白井俊之氏が代表取締役社長に就任",
      "detail": "持ち株会社に移行",
      "significance": "",
      "source": ""
    },
    {
      "date": "2020",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "時価総額２兆円を突破",
      "detail": "",
      "significance": "",
      "source": ""
    },
    {
      "date": "2021/1",
      "category": "企業買収",
      "region": "",
      "importance": 4,
      "event": "島忠を買収・ホームセンターに進出",
      "detail": "",
      "significance": "DCMから横取りした1,650億円の買収が減損94億円に帰結した誤算",
      "source": ""
    },
    {
      "date": "2024/3",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "減収減益・36期連続増収増益で途絶",
      "detail": "",
      "significance": "「円高前提のSPA」が円安で逆回転した構造的転換点",
      "source": ""
    }
  ]
}