{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "7965",
  "company_name": "象印マホービン",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/7965/",
  "api_url": "/api/7965/decisions.json",
  "updated": "2026-08-05",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/7965/",
  "count": 3,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "electronic-jar-entry-1970",
      "url": "/tse/7965/decisions/electronic-jar-entry-1970/",
      "api_url": "/api/7965/decisions/electronic-jar-entry-1970.json",
      "year": 1970,
      "month": 5,
      "type": "new_business",
      "tags": [
        "pf-diversify-related",
        "st-tech",
        "bm-core-shift"
      ],
      "title": "電子ジャーの開発・発売と、魔法瓶専業から家庭用電気製品部門への進出",
      "subtitle": "ガラスの保温に行き詰まった魔法瓶メーカーは、なぜ畑違いの電気製品へ踏み込んだか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "premium-shift-1987",
      "url": "/tse/7965/decisions/premium-shift-1987/",
      "api_url": "/api/7965/decisions/premium-shift-1987.json",
      "year": 1987,
      "month": 10,
      "type": "transformation",
      "tags": [
        "st-premium",
        "bm-model-shift",
        "tr-turnaround"
      ],
      "title": "電気炊飯ジャーの低価格路線から高級品路線への転換と「サクセス90」の始動",
      "subtitle": "創業以来の営業赤字に陥った象印は、なぜ大手家電との価格競争を避け高級品へ向かったか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "takeover-defense-discontinuation-2025",
      "url": "/tse/7965/decisions/takeover-defense-discontinuation-2025/",
      "api_url": "/api/7965/decisions/takeover-defense-discontinuation-2025.json",
      "year": 2025,
      "month": null,
      "type": "governance",
      "tags": [
        "cp-activist",
        "cp-finance",
        "gv-board"
      ],
      "title": "買収防衛策の不継続と、自己株式取得・増配による株主還元への切り替え",
      "subtitle": "圧力に屈したのか、自らの判断か——買収防衛策の存廃と株主還元をめぐる二年間",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "governance",
      "count": 1,
      "url": "/api/7965/decisions/by-type/governance.json"
    },
    {
      "key": "new_business",
      "count": 1,
      "url": "/api/7965/decisions/by-type/new_business.json"
    },
    {
      "key": "transformation",
      "count": 1,
      "url": "/api/7965/decisions/by-type/transformation.json"
    }
  ],
  "by_decade": [
    {
      "key": "1970s",
      "count": 1,
      "url": "/api/7965/decisions/by-decade/1970s.json"
    },
    {
      "key": "1980s",
      "count": 1,
      "url": "/api/7965/decisions/by-decade/1980s.json"
    },
    {
      "key": "2020s",
      "count": 1,
      "url": "/api/7965/decisions/by-decade/2020s.json"
    }
  ]
}