{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "7956",
  "company_name": "ピジョン",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/7956/",
  "api_url": "/api/7956/decisions.json",
  "updated": "2026-08-09",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/7956/",
  "count": 5,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "founding-takeover-1957",
      "url": "/tse/7956/decisions/founding-takeover-1957/",
      "api_url": "/api/7956/decisions/founding-takeover-1957.json",
      "year": 1957,
      "month": 8,
      "type": "founding",
      "tags": [
        "tr-turnaround",
        "gv-family"
      ],
      "title": "破綻状態の哺乳器メーカーへの経営参加と支配権の掌握、株式会社ピジョン哺乳器本舗の設立",
      "subtitle": "損を切って降りるか、訴訟を戦って会社を取るか——月商23万円の会社をめぐる4年",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "total-babycare-shift-1974",
      "url": "/tse/7956/decisions/total-babycare-shift-1974/",
      "api_url": "/api/7956/decisions/total-babycare-shift-1974.json",
      "year": 1974,
      "month": null,
      "type": "transformation",
      "tags": [
        "bm-core-shift",
        "pf-diversify-related",
        "st-premium"
      ],
      "title": "哺乳器専業からの品目入れ替えと、育児用品の総合メーカーへの転換",
      "subtitle": "出生数が4割減る市場で、哺乳器の首位を守るか、赤ちゃん1人当たりの売上を積み増すか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "china-breastfeeding-room-2002",
      "url": "/tse/7956/decisions/china-breastfeeding-room-2002/",
      "api_url": "/api/7956/decisions/china-breastfeeding-room-2002.json",
      "year": 2002,
      "month": 4,
      "type": "overseas",
      "tags": [
        "gl-entry",
        "gl-expansion",
        "st-brand"
      ],
      "title": "中国への進出と国家衛生部と共同の母乳育児相談室の開設、海外売上高比率5割への移行",
      "subtitle": "乳幼児の口に触れる商品を、価格と広告で売るか、病産院での指導で売るか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "nursery-entry-exit-2004",
      "url": "/tse/7956/decisions/nursery-entry-exit-2004/",
      "api_url": "/api/7956/decisions/nursery-entry-exit-2004.json",
      "year": 2004,
      "month": 4,
      "type": "new_business",
      "tags": [
        "pf-diversify-related",
        "pf-exit",
        "gv-labor"
      ],
      "title": "国立病院機構の院内保育一括受託による保育事業への本格参入と、14年後の受託終了",
      "subtitle": "縮む育児用品市場の外に第二の柱を立てられるか——ピジョンが保育に費やした14年",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "china-slowdown-2023",
      "url": "/tse/7956/decisions/china-slowdown-2023/",
      "api_url": "/api/7956/decisions/china-slowdown-2023.json",
      "year": 2023,
      "month": 2,
      "type": "restructuring",
      "tags": [
        "tr-restructuring",
        "pf-focus",
        "gl-expansion"
      ],
      "title": "中国事業の「高成長」から「安定成長」への位置づけ変更と、米州・欧州への成長投資の集中",
      "subtitle": "稼ぎ頭を建て直すか、稼ぎ頭への依存そのものを下げるか——出生数が減る市場での収益の作り直し",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "founding",
      "count": 1,
      "url": "/api/7956/decisions/by-type/founding.json"
    },
    {
      "key": "new_business",
      "count": 1,
      "url": "/api/7956/decisions/by-type/new_business.json"
    },
    {
      "key": "overseas",
      "count": 1,
      "url": "/api/7956/decisions/by-type/overseas.json"
    },
    {
      "key": "restructuring",
      "count": 1,
      "url": "/api/7956/decisions/by-type/restructuring.json"
    },
    {
      "key": "transformation",
      "count": 1,
      "url": "/api/7956/decisions/by-type/transformation.json"
    }
  ],
  "by_decade": [
    {
      "key": "1950s",
      "count": 1,
      "url": "/api/7956/decisions/by-decade/1950s.json"
    },
    {
      "key": "1970s",
      "count": 1,
      "url": "/api/7956/decisions/by-decade/1970s.json"
    },
    {
      "key": "2000s",
      "count": 2,
      "url": "/api/7956/decisions/by-decade/2000s.json"
    },
    {
      "key": "2020s",
      "count": 1,
      "url": "/api/7956/decisions/by-decade/2020s.json"
    }
  ]
}