{
  "timeline": [
    {
      "date": "1989/6",
      "category": "会社設立",
      "region": "",
      "importance": 3,
      "event": "東京都豊島区に株式会社良品計画を設立",
      "detail": "資本金100百万円。西友の無印良品事業の受け皿として発足",
      "significance": "西友PB「無印良品」を本体から切り出し独立事業化する出発点",
      "source": "有価証券報告書",
      "amount": "資本金100百万円"
    },
    {
      "date": "1989/7",
      "category": "組織再編",
      "region": "",
      "importance": 2,
      "event": "西友と無印良品商品売買基本契約を締結",
      "detail": "",
      "significance": "卸売事業として西友店舗内展開を継続する仕組みを確立",
      "source": "有価証券報告書"
    },
    {
      "date": "1990/3",
      "category": "組織再編",
      "region": "",
      "importance": 3,
      "event": "西友から無印良品の営業を譲受し直営店小売を開始",
      "detail": "",
      "significance": "PBから独立ブランドへ。自前の店舗網で顧客接点を持つ体制へ転換",
      "source": "有価証券報告書"
    },
    {
      "date": "1991/7",
      "category": "海外進出",
      "region": "欧州",
      "importance": 3,
      "event": "英リバティ社と提携しロンドンに出店",
      "detail": "英国Liberty社とのパートナーシップ契約",
      "significance": "設立2年で海外進出。無印の思想が欧州でも通用するかを試す布石",
      "source": "有価証券報告書"
    },
    {
      "date": "1992/9",
      "category": "組織再編",
      "region": "",
      "importance": 1,
      "event": "株式会社魚力と合併し良品計画に商号変更",
      "detail": "額面変更のための合併",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1995/8",
      "category": "株式上場",
      "region": "",
      "importance": 2,
      "event": "日本証券業協会に店頭登録",
      "detail": "",
      "significance": "設立6年で公開市場に入る",
      "source": "有価証券報告書"
    },
    {
      "date": "1998/12",
      "category": "株式上場",
      "region": "",
      "importance": 2,
      "event": "東京証券取引所市場第二部に上場",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2000/8",
      "category": "株式上場",
      "region": "",
      "importance": 2,
      "event": "東京証券取引所市場第一部に上場",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2000/9",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "ネットストア開始",
      "detail": "インターネットとFAXによる「無印良品 ネットストア」",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2001/3",
      "category": "海外進出",
      "region": "",
      "importance": 2,
      "event": "MUJI(HONG KONG)設立",
      "detail": "",
      "significance": "アジア本格展開の拠点",
      "source": "有価証券報告書"
    },
    {
      "date": "2005/5",
      "category": "海外進出",
      "region": "中国",
      "importance": 2,
      "event": "無印良品(上海)商業有限公司を設立",
      "detail": "",
      "significance": "中国直営の始まり",
      "source": "有価証券報告書"
    },
    {
      "date": "2006/10",
      "category": "海外進出",
      "region": "米州",
      "importance": 2,
      "event": "MUJI U.S.A. Limited設立",
      "detail": "",
      "significance": "米国市場直接参入",
      "source": "有価証券報告書"
    },
    {
      "date": "2007/6",
      "category": "社長交代",
      "region": "",
      "importance": 2,
      "event": "金井政明が代表取締役社長に就任",
      "detail": "",
      "significance": "松井路線の継承と海外拡大加速",
      "source": "有価証券報告書"
    },
    {
      "date": "2008/3",
      "category": "",
      "region": "",
      "importance": 1,
      "event": "MUJI to GO開始",
      "detail": "旅行・移動向け小物商品のサブライン",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2013/1",
      "category": "海外進出",
      "region": "その他",
      "importance": 2,
      "event": "アルシャヤ社とライセンス契約で中東1号店",
      "detail": "",
      "significance": "新興市場はライセンス方式を選択",
      "source": "有価証券報告書"
    },
    {
      "date": "2014/6",
      "category": "社長交代",
      "region": "",
      "importance": 2,
      "event": "松﨑曉が代表取締役社長に就任",
      "detail": "",
      "significance": "国際事業部門出身。海外セグメント強化を担う",
      "source": "有価証券報告書"
    },
    {
      "date": "2016/2",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "売上高3072億円・営業利益344億円",
      "detail": "",
      "significance": "海外事業が東アジア中心に利益貢献し始めた拡大期の到達点",
      "source": "有価証券報告書",
      "amount": "売上3072億円、営業利益344億円"
    },
    {
      "date": "2018/2",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "売上高3788億円・営業利益452億円で最高益",
      "detail": "",
      "significance": "海外3地域体制が軌道に乗り全盛期",
      "source": "有価証券報告書",
      "amount": "売上3788億円、営業利益452億円、当期純利益301億円"
    },
    {
      "date": "2019/2",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "売上高4088億円で国内外の成長が鈍化兆し",
      "detail": "FY19は営業利益が前年比マイナス",
      "significance": "決算期変更直前のピークアウト",
      "source": "有価証券報告書",
      "amount": "売上4088億円、営業利益363億円"
    },
    {
      "date": "2020/8",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "決算期変更6ヶ月変則期で純損失▲169億円",
      "detail": "コロナ禍直撃と変則決算期の重なり",
      "significance": "上場後初の大幅純損失。海外全地域で赤字化",
      "source": "有価証券報告書",
      "amount": "営業利益8.7億円、純損失▲169億円"
    },
    {
      "date": "2021/9",
      "category": "社長交代",
      "region": "",
      "importance": 3,
      "event": "堂前宣夫が代表取締役社長に就任",
      "detail": "ファーストリテイリング出身",
      "significance": "「第二創業」路線の始まり",
      "source": ""
    },
    {
      "date": "2022/4",
      "category": "組織再編",
      "region": "",
      "importance": 2,
      "event": "東証プライム市場へ移行",
      "detail": "市場区分見直し",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2022/4",
      "category": "経営計画",
      "region": "",
      "importance": 3,
      "event": "ローソン店舗での無印良品販売を全国展開",
      "detail": "2020年6月からの実験販売を全国化",
      "significance": "大型都心店依存から生活圏密着モデルへの具体策",
      "source": ""
    },
    {
      "date": "2022/8",
      "category": "",
      "region": "",
      "importance": 2,
      "event": "売上高4961億円",
      "detail": "決算期変更後最初の通期",
      "significance": "",
      "source": "有価証券報告書",
      "amount": "売上4961億円、営業利益327億円"
    },
    {
      "date": "2024/9",
      "category": "社長交代",
      "region": "",
      "importance": 2,
      "event": "清水智が代表取締役社長に就任",
      "detail": "堂前は会長へ",
      "significance": "堂前が掲げた2030年3兆円目標の実行フェーズへ",
      "source": "有価証券報告書"
    },
    {
      "date": "2024/8",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "売上高6616億円・営業利益561億円で過去最高更新",
      "detail": "",
      "significance": "コロナ後の業績回復が完了し第二創業路線の成果が数字で現れる",
      "source": "有価証券報告書",
      "amount": "売上6616億円、営業利益561億円、当期純利益415億円"
    },
    {
      "date": "2025/8",
      "category": "",
      "region": "",
      "importance": 3,
      "event": "売上高7846億円・営業利益738億円",
      "detail": "",
      "significance": "3兆円目標達成に向けた拡大ペース",
      "source": "有価証券報告書",
      "amount": "売上7846億円、営業利益738億円、当期純利益508億円"
    }
  ]
}