{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "4922",
  "company_name": "コーセーホールディングス",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/4922/",
  "api_url": "/api/4922/decisions.json",
  "updated": "2026-08-05",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/4922/",
  "count": 5,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "loreal-alliance-1963",
      "url": "/tse/4922/decisions/loreal-alliance-1963/",
      "api_url": "/api/4922/decisions/loreal-alliance-1963.json",
      "year": 1963,
      "month": 5,
      "type": "alliance",
      "tags": [
        "st-tech",
        "cp-crossholding",
        "st-brand"
      ],
      "title": "フランス・ロレアル社との技術提携と、外資との合弁の受け入れ",
      "subtitle": "外資を競争相手として遠ざけるか、提携相手として迎えるか——創業17年の小林コーセーが結んだ38年の関係",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "brand-marketing-1991",
      "url": "/tse/4922/decisions/brand-marketing-1991/",
      "api_url": "/api/4922/decisions/brand-marketing-1991.json",
      "year": 1991,
      "month": 8,
      "type": "transformation",
      "tags": [
        "bm-channel",
        "st-brand"
      ],
      "title": "CI導入による販路別ブランド開発への転換と、小林コーセーからコーセーへの商号変更",
      "subtitle": "どの売り場にも同じ商品を渡すか、売り場ごとに別のブランドを立てるか——外資台頭下の流通対応",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "tarte-acquisition-2014",
      "url": "/tse/4922/decisions/tarte-acquisition-2014/",
      "api_url": "/api/4922/decisions/tarte-acquisition-2014.json",
      "year": 2014,
      "month": 3,
      "type": "acquisition",
      "tags": [
        "ma-crossborder-out",
        "gl-entry",
        "st-brand"
      ],
      "title": "米国のメークアップブランド「タルト」の株式93.5%の取得と北米市場への参入",
      "subtitle": "アジア一辺倒だった海外事業をどう組み替えるか——工場を持つ会社が、工場を持たない会社を買った",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "china-restructuring-2024",
      "url": "/tse/4922/decisions/china-restructuring-2024/",
      "api_url": "/api/4922/decisions/china-restructuring-2024.json",
      "year": 2024,
      "month": 11,
      "type": "restructuring",
      "tags": [
        "tr-restructuring",
        "gl-retreat",
        "st-premium"
      ],
      "title": "中国生産子会社の持分譲渡と、在庫処分・店舗整理による中国事業の構造改革",
      "subtitle": "値引きの応酬を続けるか、規模を落として利益を取るか——日本メーカー首位から36年後の整理",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "holding-company-2026",
      "url": "/tse/4922/decisions/holding-company-2026/",
      "api_url": "/api/4922/decisions/holding-company-2026.json",
      "year": 2026,
      "month": null,
      "type": "reorganization",
      "tags": [
        "cp-holdings",
        "gv-succession",
        "gv-family"
      ],
      "title": "純粋持株会社体制への移行と、創業家以外からの社長選出",
      "subtitle": "創業家で継ぐか、外に開くか——創業80周年の組織再編と、社長職の行方",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "acquisition",
      "count": 1,
      "url": "/api/4922/decisions/by-type/acquisition.json"
    },
    {
      "key": "alliance",
      "count": 1,
      "url": "/api/4922/decisions/by-type/alliance.json"
    },
    {
      "key": "reorganization",
      "count": 1,
      "url": "/api/4922/decisions/by-type/reorganization.json"
    },
    {
      "key": "restructuring",
      "count": 1,
      "url": "/api/4922/decisions/by-type/restructuring.json"
    },
    {
      "key": "transformation",
      "count": 1,
      "url": "/api/4922/decisions/by-type/transformation.json"
    }
  ],
  "by_decade": [
    {
      "key": "1960s",
      "count": 1,
      "url": "/api/4922/decisions/by-decade/1960s.json"
    },
    {
      "key": "1990s",
      "count": 1,
      "url": "/api/4922/decisions/by-decade/1990s.json"
    },
    {
      "key": "2010s",
      "count": 1,
      "url": "/api/4922/decisions/by-decade/2010s.json"
    },
    {
      "key": "2020s",
      "count": 2,
      "url": "/api/4922/decisions/by-decade/2020s.json"
    }
  ]
}