{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "4661",
  "company_name": "オリエンタルランド",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/4661/",
  "api_url": "/api/4661/decisions.json",
  "updated": "2026-08-05",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/4661/",
  "count": 4,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "disney-exclusive-license-1979",
      "url": "/tse/4661/decisions/disney-exclusive-license-1979/",
      "api_url": "/api/4661/decisions/disney-exclusive-license-1979.json",
      "year": 1979,
      "month": 4,
      "type": "founding",
      "tags": [
        "st-capex"
      ],
      "title": "三井不動産の反対を退けたディズニー独占ライセンス契約",
      "subtitle": "住宅で早く回収するか、数十年かけてテーマパークに賭けるか——三井不動産の反対を退けた高橋政知の選択",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "tokyo-disneyland-opening-1983",
      "url": "/tse/4661/decisions/tokyo-disneyland-opening-1983/",
      "api_url": "/api/4661/decisions/tokyo-disneyland-opening-1983.json",
      "year": 1983,
      "month": null,
      "type": "new_business",
      "title": "東京ディズニーランドの開業と「黒船以来」の衝撃",
      "subtitle": "米国式テーマパークを浦安の埋立地へそのまま移す賭けは、日本の遊びと消費のかたちを変えたか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "per-capita-spending-shift-2011",
      "url": "/tse/4661/decisions/per-capita-spending-shift-2011/",
      "api_url": "/api/4661/decisions/per-capita-spending-shift-2011.json",
      "year": 2011,
      "month": 4,
      "type": "transformation",
      "tags": [
        "st-pricing",
        "bm-model-shift"
      ],
      "title": "入園者数の成長から客単価の成長への転換と入園料の段階的な引き上げ",
      "subtitle": "人数を増やすか、一人あたりの消費を高めるか——用地の限られた集客事業が選んだ成長軸",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "fantasy-springs-2018",
      "url": "/tse/4661/decisions/fantasy-springs-2018/",
      "api_url": "/api/4661/decisions/fantasy-springs-2018.json",
      "year": 2018,
      "month": 6,
      "type": "new_business",
      "tags": [
        "st-capex",
        "tr-crisis"
      ],
      "title": "ファンタジースプリングスへの約3,200億円投資と超長期の回収設計",
      "subtitle": "目先の赤字か、半世紀先の回収か——コロナ禍を挟んでも止めなかった東京ディズニーシー最大の拡張",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "founding",
      "count": 1,
      "url": "/api/4661/decisions/by-type/founding.json"
    },
    {
      "key": "new_business",
      "count": 2,
      "url": "/api/4661/decisions/by-type/new_business.json"
    },
    {
      "key": "transformation",
      "count": 1,
      "url": "/api/4661/decisions/by-type/transformation.json"
    }
  ],
  "by_decade": [
    {
      "key": "1970s",
      "count": 1,
      "url": "/api/4661/decisions/by-decade/1970s.json"
    },
    {
      "key": "1980s",
      "count": 1,
      "url": "/api/4661/decisions/by-decade/1980s.json"
    },
    {
      "key": "2010s",
      "count": 2,
      "url": "/api/4661/decisions/by-decade/2010s.json"
    }
  ]
}