{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "3402",
  "company_name": "東レ",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/3402/",
  "api_url": "/api/3402/decisions.json",
  "updated": "2026-08-05",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/3402/",
  "count": 10,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "founding-toyo-rayon-1926",
      "url": "/tse/3402/decisions/founding-toyo-rayon-1926/",
      "api_url": "/api/3402/decisions/founding-toyo-rayon-1926.json",
      "year": 1926,
      "month": 1,
      "type": "founding",
      "tags": [
        "st-tech",
        "st-capex",
        "pf-diversify-related"
      ],
      "title": "三井物産による人絹事業への出資と、「三井」を冠さない東洋レーヨンの設立",
      "subtitle": "商社が初めての製造事業に踏み出すとき、本家の名を貸すか、外すか——大正末の人絹をめぐる設計",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "dupont-nylon-alliance-1951",
      "url": "/tse/3402/decisions/dupont-nylon-alliance-1951/",
      "api_url": "/api/3402/decisions/dupont-nylon-alliance-1951.json",
      "year": 1951,
      "month": null,
      "type": "alliance",
      "tags": [
        "st-tech",
        "bm-core-shift"
      ],
      "title": "米デュポンとのナイロン技術提携",
      "subtitle": "資本金の1.5倍を投じて特許を買った社運の決断は、いかにして自前技術の源流となったか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "polyester-ici-alliance-1957",
      "url": "/tse/3402/decisions/polyester-ici-alliance-1957/",
      "api_url": "/api/3402/decisions/polyester-ici-alliance-1957.json",
      "year": 1957,
      "month": 2,
      "type": "alliance",
      "tags": [
        "st-tech",
        "bm-core-shift",
        "st-brand"
      ],
      "title": "英ICIからのポリエステル繊維技術の導入と、帝国人造絹絲との共同導入",
      "subtitle": "独占を捨てて競合と組んだのはなぜか——ライセンス料も商標も分け合った技術提携",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "thailand-production-1963",
      "url": "/tse/3402/decisions/thailand-production-1963/",
      "api_url": "/api/3402/decisions/thailand-production-1963.json",
      "year": 1963,
      "month": 3,
      "type": "overseas",
      "tags": [
        "gl-entry",
        "gl-expansion"
      ],
      "title": "タイでの合弁2社の設立と、海外現地生産の開始",
      "subtitle": "大口輸出先が輸入代替へ動くとき、輸出で守るか現地で作るか——1963年の合繊進出第1号",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "carbon-fiber-commercialization-1971",
      "url": "/tse/3402/decisions/carbon-fiber-commercialization-1971/",
      "api_url": "/api/3402/decisions/carbon-fiber-commercialization-1971.json",
      "year": 1971,
      "month": 8,
      "type": "new_business",
      "tags": [
        "st-tech",
        "pf-diversify-related"
      ],
      "title": "炭素繊維「トレカ」の事業化と、黒字化まで約40年におよぶ赤字事業の継続",
      "subtitle": "買い手が釣り竿とゴルフシャフトしかない素材を、なぜ５人の社長が畳まずに引き継いだのか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "fiber-commitment-1975",
      "url": "/tse/3402/decisions/fiber-commitment-1975/",
      "api_url": "/api/3402/decisions/fiber-commitment-1975.json",
      "year": 1975,
      "month": 9,
      "type": "transformation",
      "tags": [
        "pf-focus"
      ],
      "title": "藤吉次英社長による「脱繊維」の否定と繊維への残留",
      "subtitle": "脱繊維こそ合理とされた繊維不況期に、藤吉次英氏はなぜ繊維に留まると決めたのか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "maeda-reform-1987",
      "url": "/tse/3402/decisions/maeda-reform-1987/",
      "api_url": "/api/3402/decisions/maeda-reform-1987.json",
      "year": 1987,
      "month": null,
      "type": "transformation",
      "tags": [
        "tr-turnaround",
        "pf-focus"
      ],
      "title": "前田勝之助氏が「大企業病」を自己診断した経営改革",
      "subtitle": "かつて「三井の星」と呼ばれた優等生は、自社の「大企業病」をどう名指し、風土をどう変えたか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "uniqlo-heattech-partnership-2006",
      "url": "/tse/3402/decisions/uniqlo-heattech-partnership-2006/",
      "api_url": "/api/3402/decisions/uniqlo-heattech-partnership-2006.json",
      "year": 2006,
      "month": 3,
      "type": "alliance",
      "tags": [
        "st-tech",
        "st-brand"
      ],
      "title": "ファーストリテイリングとの戦略的パートナーシップとヒートテックの共同開発",
      "subtitle": "繊維を斜陽とみた各社が非繊維へ移るなか、東レはなぜ繊維に残り、ユニクロと組んだのか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "zoltek-acquisition-2014",
      "url": "/tse/3402/decisions/zoltek-acquisition-2014/",
      "api_url": "/api/3402/decisions/zoltek-acquisition-2014.json",
      "year": 2014,
      "month": null,
      "type": "acquisition",
      "tags": [
        "ma-crossborder-out",
        "pf-diversify-related"
      ],
      "title": "米ゾルテックの買収による産業用炭素繊維への参入",
      "subtitle": "技術自前主義を転換した初の大型買収は、風力発電向けの需要をどう読み違えたか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "advanced-composites-acquisition-2018",
      "url": "/tse/3402/decisions/advanced-composites-acquisition-2018/",
      "api_url": "/api/3402/decisions/advanced-composites-acquisition-2018.json",
      "year": 2018,
      "month": 3,
      "type": "acquisition",
      "tags": [
        "ma-crossborder-out"
      ],
      "title": "蘭テンカーテ・アドバンスト・コンポジットの買収による熱可塑性複合材料への参入",
      "subtitle": "炭素繊維の世界首位が過去最大の1230億円を投じたのは、なぜ売上270億円の小さな会社だったのか",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "acquisition",
      "count": 2,
      "url": "/api/3402/decisions/by-type/acquisition.json"
    },
    {
      "key": "alliance",
      "count": 3,
      "url": "/api/3402/decisions/by-type/alliance.json"
    },
    {
      "key": "founding",
      "count": 1,
      "url": "/api/3402/decisions/by-type/founding.json"
    },
    {
      "key": "new_business",
      "count": 1,
      "url": "/api/3402/decisions/by-type/new_business.json"
    },
    {
      "key": "overseas",
      "count": 1,
      "url": "/api/3402/decisions/by-type/overseas.json"
    },
    {
      "key": "transformation",
      "count": 2,
      "url": "/api/3402/decisions/by-type/transformation.json"
    }
  ],
  "by_decade": [
    {
      "key": "1920s",
      "count": 1,
      "url": "/api/3402/decisions/by-decade/1920s.json"
    },
    {
      "key": "1950s",
      "count": 2,
      "url": "/api/3402/decisions/by-decade/1950s.json"
    },
    {
      "key": "1960s",
      "count": 1,
      "url": "/api/3402/decisions/by-decade/1960s.json"
    },
    {
      "key": "1970s",
      "count": 2,
      "url": "/api/3402/decisions/by-decade/1970s.json"
    },
    {
      "key": "1980s",
      "count": 1,
      "url": "/api/3402/decisions/by-decade/1980s.json"
    },
    {
      "key": "2000s",
      "count": 1,
      "url": "/api/3402/decisions/by-decade/2000s.json"
    },
    {
      "key": "2010s",
      "count": 2,
      "url": "/api/3402/decisions/by-decade/2010s.json"
    }
  ]
}
