{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "3088",
  "company_name": "マツキヨココカラ&カンパニー",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/3088/",
  "api_url": "/api/3088/decisions.json",
  "updated": "2026-08-05",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/3088/",
  "count": 2,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "urban-station-drugstore-1996",
      "url": "/tse/3088/decisions/urban-station-drugstore-1996/",
      "api_url": "/api/3088/decisions/urban-station-drugstore-1996.json",
      "year": 1996,
      "month": null,
      "type": "transformation",
      "tags": [
        "bm-core-shift",
        "st-brand",
        "pf-focus"
      ],
      "title": "複合小売から薬粧専門・都心駅前チェーンへの転換とマツキヨのブランド化",
      "subtitle": "松戸の複合小売はなぜ薬局一本に絞り、都心の駅前と化粧品とテレビCMに賭けたのか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "cocokara-integration-2021",
      "url": "/tse/3088/decisions/cocokara-integration-2021/",
      "api_url": "/api/3088/decisions/cocokara-integration-2021.json",
      "year": 2021,
      "month": null,
      "type": "acquisition",
      "tags": [
        "ma-merger"
      ],
      "title": "ココカラファインを株式交換で統合し、売上1兆円のドラッグストアをつくる",
      "subtitle": "出店で伸ばす成長が頭打ちになるなか、松本清雄社長はなぜスギとの争奪を制してまで規模の獲得を選んだか",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "acquisition",
      "count": 1,
      "url": "/api/3088/decisions/by-type/acquisition.json"
    },
    {
      "key": "transformation",
      "count": 1,
      "url": "/api/3088/decisions/by-type/transformation.json"
    }
  ],
  "by_decade": [
    {
      "key": "1990s",
      "count": 1,
      "url": "/api/3088/decisions/by-decade/1990s.json"
    },
    {
      "key": "2020s",
      "count": 1,
      "url": "/api/3088/decisions/by-decade/2020s.json"
    }
  ]
}