{
  "timeline": [
    {
      "date": "1966/8",
      "tags": [
        "会社設立"
      ],
      "category": "会社設立",
      "region": "",
      "importance": 3,
      "event": "日本ファミリーサービス株式会社と合資会社ビーエー商会との共同出資により、当社の前身であるフロンティア製茶株式会社を静岡県静岡市に設立。緑茶のルートセールス（小売店等への直接販売）を開始。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1968/2",
      "tags": [
        "チャネル改革"
      ],
      "category": "チャネル改革",
      "region": "",
      "importance": 1,
      "event": "神奈川県横浜市港北区（現・青葉区）に支店第１号として神奈川支店（現・横浜緑支店）を開設。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1969/5",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "フロンティア製茶株式会社から「株式会社伊藤園」に商号変更。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1969/6",
      "tags": [
        "企業買収"
      ],
      "category": "企業買収",
      "region": "",
      "importance": 2,
      "event": "株式会社本庄商事（旧・日本ファミリーサービス株式会社）及び合資会社ビーエー商会より緑茶事業に関する営業譲渡を受け、生産部門を確保。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1974/5",
      "tags": [
        "設備投資"
      ],
      "category": "設備投資",
      "region": "",
      "importance": 2,
      "event": "静岡県榛原郡相良町（現・牧之原市）に静岡相良工場を建設。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1976/4",
      "tags": [
        "新規事業"
      ],
      "category": "新規事業",
      "region": "",
      "importance": 2,
      "event": "茶産地育成事業の展開を開始。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1977/6",
      "tags": [
        "チャネル改革"
      ],
      "category": "チャネル改革",
      "region": "",
      "importance": 1,
      "event": "神奈川県横浜市港北区（現・青葉区）に直営小売店第１号として「茶十徳・日吉店」を開設。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1979/8",
      "tags": [
        "業務提携"
      ],
      "category": "業務提携",
      "region": "中国",
      "importance": 2,
      "event": "中国土産畜産進出口総公司と日本初のウーロン茶輸入代理店契約を締結。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1981/3",
      "tags": [
        "新規事業"
      ],
      "category": "新規事業",
      "region": "",
      "importance": 3,
      "event": "無糖茶飲料「缶入りウーロン茶」の全国販売開始。缶飲料業界に本格的に進出。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1981/8",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "沖縄県浦添市に「株式会社沖縄伊藤園」（現・連結子会社）（2005年７月沖縄県糸満市に移転）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1981/9",
      "tags": [
        "新規事業"
      ],
      "category": "新規事業",
      "region": "その他",
      "importance": 1,
      "event": "スリランカ民主社会主義共和国より紅茶を直輸入、販売開始。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1981/11",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "伊藤園包装株式会社（1981年５月設立）の商号を伊藤園紅茶株式会社に変更。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1984/5",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "伊藤園紅茶株式会社の商号をロイヤルスペンサー株式会社に変更。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1985/2",
      "tags": [
        "新規事業"
      ],
      "category": "新規事業",
      "region": "",
      "importance": 3,
      "event": "緑茶飲料「缶入り煎茶」を全国販売開始。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1986/9",
      "tags": [
        "研究開発"
      ],
      "category": "研究開発",
      "region": "",
      "importance": 2,
      "event": "静岡相良工場敷地内に中央研究所を新設。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1987/7",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "米州",
      "importance": 2,
      "event": "米国ハワイ州にITO-EN(USA)INC.（後のITO EN(USA)INC.）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1989/2",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 3,
      "event": "「缶入り煎茶」から名称変更し、「お～いお茶」ブランドとして販売開始。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1989/11",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "「伊藤園お～いお茶新俳句大賞」キャンペーンを開始。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1992/5",
      "tags": [
        "株式上場"
      ],
      "category": "株式上場",
      "region": "",
      "importance": 2,
      "event": "日本証券業協会に店頭登録。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1994/9",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "中国",
      "importance": 2,
      "event": "中国浙江省に「寧波舜伊茶業有限公司」（現・持分法適用非連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1994/9",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "その他",
      "importance": 1,
      "event": "豪州ビクトリア州に「ITO EN AUSTRALIA PTY.LIMITED」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1996/9",
      "tags": [
        "株式上場"
      ],
      "category": "株式上場",
      "region": "",
      "importance": 3,
      "event": "東京証券取引所市場第二部に株式を上場。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1998/10",
      "tags": [
        "株式上場"
      ],
      "category": "株式上場",
      "region": "",
      "importance": 2,
      "event": "東京証券取引所市場第一部銘柄に指定。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "1999/5",
      "tags": [
        "組織再編",
        "企業買収"
      ],
      "category": "組織再編|企業買収",
      "region": "",
      "importance": 2,
      "event": "ロイヤルスペンサー株式会社（存続会社）と株式会社玄米屋（1987年11月出資）が合併し、商号を「伊藤園産業株式会社」（現・連結子会社）に変更。株式会社関西茶業の株式を取得し、商号を「株式会社伊藤園関西茶業」（現・連結子会社）に変更。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2001/5",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "米州",
      "importance": 2,
      "event": "米国ニューヨーク州に「ITO EN(North America)INC.」（現・連結子会社）（2021年11月米国テキサス州に移転）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2006/6",
      "tags": [
        "企業買収",
        "海外進出"
      ],
      "category": "企業買収|海外進出",
      "region": "米州",
      "importance": 2,
      "event": "「ITO EN(North America)INC.」が「Mason Distributors,Inc.」（現・連結子会社）の株式を取得。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2006/10",
      "tags": [
        "企業買収",
        "新規事業"
      ],
      "category": "企業買収|新規事業",
      "region": "",
      "importance": 3,
      "event": "フードエックス・グローブ株式会社（現・連結子会社「タリーズコーヒージャパン株式会社」）の株式を取得。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2007/9",
      "tags": [
        "株式上場",
        "株主対応"
      ],
      "category": "株式上場|株主対応",
      "region": "",
      "importance": 3,
      "event": "東京証券取引所市場第一部に第１種優先株式を上場。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2008/4",
      "tags": [
        "合弁設立"
      ],
      "category": "合弁設立",
      "region": "",
      "importance": 2,
      "event": "東京都新宿区に「伊藤園・伊藤忠ミネラルウォーターズ株式会社」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2010/2",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "東京都新宿区に「株式会社グリーンバリュー」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2011/5",
      "tags": [
        "企業買収"
      ],
      "category": "企業買収",
      "region": "",
      "importance": 2,
      "event": "「チチヤス株式会社」（現・連結子会社）の株式を取得。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2012/6",
      "tags": [
        "海外進出",
        "組織再編"
      ],
      "category": "海外進出|組織再編",
      "region": "東南アジア",
      "importance": 2,
      "event": "シンガポールに持株会社「ITO EN Asia Pacific Holdings Pte.Ltd.」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2012/10",
      "tags": [
        "海外進出",
        "企業買収"
      ],
      "category": "海外進出|企業買収",
      "region": "東南アジア",
      "importance": 1,
      "event": "シンガポールに「ITO EN Singapore Pte.Ltd.」（現・連結子会社）を設立。「ネオス株式会社」（現・連結子会社）の株式を取得。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2012/12",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "中国",
      "importance": 1,
      "event": "中国上海市に「伊藤園飲料（上海）有限公司」（現・連結子会社）を開設。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2013/5",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "東南アジア",
      "importance": 1,
      "event": "タイバンコク市に「ITO EN(Thailand)Co.,Ltd.」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2013/9",
      "tags": [
        "企業買収"
      ],
      "category": "企業買収",
      "region": "",
      "importance": 1,
      "event": "「株式会社土倉」（現・連結子会社）の株式を100％取得し、連結子会社化。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2015/2",
      "tags": [
        "企業買収",
        "海外進出"
      ],
      "category": "企業買収|海外進出",
      "region": "米州",
      "importance": 2,
      "event": "「ITO EN(North America)INC.」が「Distant Lands Trading Co.」（現・連結子会社）の株式を取得。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2015/10",
      "tags": [
        "合弁設立"
      ],
      "category": "合弁設立",
      "region": "",
      "importance": 1,
      "event": "「トーウンロジテム株式会社」（現・持分法適用関連会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2016/9",
      "tags": [
        "設備投資"
      ],
      "category": "設備投資",
      "region": "",
      "importance": 2,
      "event": "兵庫県神戸市西区に「神戸工場」を建設。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2016/12",
      "tags": [
        "組織再編"
      ],
      "category": "組織再編",
      "region": "米州",
      "importance": 1,
      "event": "ITO EN(USA)INC.（1987年７月設立、2017年４月解散）が、「ITO EN(Hawaii)LLC」（2015年11月設立）へ事業譲渡。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2019/5",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "「お～いお茶」ブランドが「ナチュラルヘルシーRTD緑茶飲料（最新年間売り上げ）」販売実績世界一としてギネス世界記録™に認定。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2022/4",
      "tags": [
        "株式上場"
      ],
      "category": "株式上場",
      "region": "",
      "importance": 1,
      "event": "東京証券取引所の市場区分の見直しにより、市場第一部からプライム市場へ移行。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2024/3",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "欧州",
      "importance": 1,
      "event": "ドイツデュッセルドルフ市に「ITO EN Europe GmbH」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2024/5",
      "tags": [
        "海外進出"
      ],
      "category": "海外進出",
      "region": "東南アジア",
      "importance": 1,
      "event": "ベトナムホーチミン市に「ITO EN VIETNAM CO.,LTD.」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2024/5",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "北海道札幌市に「株式会社北海道伊藤園」（現・連結子会社）を設立。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    },
    {
      "date": "2024/5",
      "tags": [],
      "category": "",
      "region": "",
      "importance": 1,
      "event": "複合型博物館「お～いお茶ミュージアム」「お茶の文化創造博物館」をオープン。",
      "detail": "",
      "significance": "",
      "source": "有価証券報告書"
    }
  ]
}