{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "2502",
  "company_name": "アサヒグループHD",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/2502/",
  "api_url": "/api/2502/decisions.json",
  "updated": "2026-08-05",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/2502/",
  "count": 5,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "murai-ci-reform-1982",
      "url": "/tse/2502/decisions/murai-ci-reform-1982/",
      "api_url": "/api/2502/decisions/murai-ci-reform-1982.json",
      "year": 1982,
      "month": 3,
      "type": "succession",
      "tags": [
        "gv-talent",
        "tr-turnaround",
        "st-brand"
      ],
      "title": "住友銀行副頭取・村井勉氏の招聘とCI導入による朝日麦酒の組織再建",
      "subtitle": "シェア10%割れ目前の名門は、なぜ味や設備ではなく「社風と教育」から立て直しを始めたのか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "super-dry-launch-1987",
      "url": "/tse/2502/decisions/super-dry-launch-1987/",
      "api_url": "/api/2502/decisions/super-dry-launch-1987.json",
      "year": 1987,
      "month": 3,
      "type": "strategy",
      "tags": [
        "st-brand",
        "tr-turnaround"
      ],
      "title": "味の全面転換に社運を賭けた「アサヒスーパードライ」の発売",
      "subtitle": "シェア1割割れ寸前の名門は、なぜ似たり寄ったりの味に安住する寡占市場で「味を変える」賭けに出たか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "peroni-grolsch-acquisition-2016",
      "url": "/tse/2502/decisions/peroni-grolsch-acquisition-2016/",
      "api_url": "/api/2502/decisions/peroni-grolsch-acquisition-2016.json",
      "year": 2016,
      "month": 2,
      "type": "acquisition",
      "tags": [
        "ma-crossborder-out",
        "gl-entry",
        "st-premium"
      ],
      "title": "欧州プレミアムビール4社の取得（Peroni・Grolsch）",
      "subtitle": "国内で成熟したアサヒは、独禁売却の受け皿として西欧の定番ブランドをどう取り込んだか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "east-europe-beer-acquisition-2017",
      "url": "/tse/2502/decisions/east-europe-beer-acquisition-2017/",
      "api_url": "/api/2502/decisions/east-europe-beer-acquisition-2017.json",
      "year": 2017,
      "month": null,
      "type": "acquisition",
      "tags": [
        "ma-crossborder-out",
        "gl-entry"
      ],
      "title": "旧SABMiller中東欧ビール事業の約8,883億円買収と欧州の柱化",
      "subtitle": "縮む国内市場を横目に、アサヒはなぜ成熟した中東欧の定番ビールへ巨費を投じたか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "australia-cub-acquisition-2019",
      "url": "/tse/2502/decisions/australia-cub-acquisition-2019/",
      "api_url": "/api/2502/decisions/australia-cub-acquisition-2019.json",
      "year": 2019,
      "month": 7,
      "type": "acquisition",
      "tags": [
        "ma-crossborder-out",
        "gl-entry"
      ],
      "title": "豪カールトン＆ユナイテッド（CUB）の約1兆2000億円取得",
      "subtitle": "欧州の次に豪州を選んだアサヒは、なぜ過去最大の巨費を投じ、そこでキリンと対峙したか",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "acquisition",
      "count": 3,
      "url": "/api/2502/decisions/by-type/acquisition.json"
    },
    {
      "key": "strategy",
      "count": 1,
      "url": "/api/2502/decisions/by-type/strategy.json"
    },
    {
      "key": "succession",
      "count": 1,
      "url": "/api/2502/decisions/by-type/succession.json"
    }
  ],
  "by_decade": [
    {
      "key": "1980s",
      "count": 2,
      "url": "/api/2502/decisions/by-decade/1980s.json"
    },
    {
      "key": "2010s",
      "count": 3,
      "url": "/api/2502/decisions/by-decade/2010s.json"
    }
  ]
}