{ "spec_version": "5", "endpoint": "history", "stock_code": "2268", "company_name": "B-Rサーティワンアイスクリーム", "content_lang": "ja", "meta_lang": "en", "canonical_url": "https://the-shashi.com/tse/2268/decisions/", "api_url": "/api/2268/history.json", "updated": "2026-10-13", "license": "© 2026 Yutaka Sugiura. All rights reserved.", "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/2268/decisions/", "source": { "chapters": { "html_url": "https://the-shashi.com/tse/2268/", "primary": [ "社史", "有価証券報告書", "新聞・雑誌記事" ], "extraction": "一次資料を読み合わせて執筆" }, "long_term": { "primary": [ "有価証券報告書" ], "extraction": "EDINET の XBRL、旧有価証券報告書、会社年鑑・社史等からの転記", "row_field": "reference", "caveat": "創業期から現在までを 1 本に繋いだ長期系列のため、年代により出所・単位・連結範囲が変わる。行ごとの reference / unit / consolidation を必ず参照すること" } }, "title": "B-Rサーティワンアイスクリームの歴史概略", "eras": [ { "title": "ビー・アールジャパンの設立と富士小山工場の建設", "start_year": 1973, "end_year": 1984, "phase": "founding" }, { "title": "サーティワンへの改称とロードサイド出店の本格化", "start_year": 1985, "end_year": 1999, "phase": "growth" }, { "title": "加盟店契約制度の改定と店舗数1000店への到達", "start_year": 2000, "end_year": 2014, "phase": "stable_growth" }, { "title": "神戸三木工場の稼働と台湾・インドネシアへの海外展開", "start_year": 2015, "end_year": 2026, "phase": "stable_growth" } ], "overview": [ { "label": "決断", "text": "店を増やす前に、教える場と作る場を自前で持った会社である。1974年4月、目黒の第一号店と同時にトレーニングセンターを開設し、本国の製法と店の運営を国内で教える拠点を置いた。1979年3月には富士小山工場を年産2,000千ガロンで稼働させ、1984年11月に3,500千ガロンへ引き上げている。1983年12月に店舗数が200店台に乗ると、翌1984年2月には関西以西への配送のため外部の営業倉庫を借り始めた。工場が静岡の1か所のまま店舗網が西へ延び、配送の仕組みが出店の速さを縛る構図がこの時点で生まれた。" }, { "label": "現況", "text": "収益はアイスクリームの製造と販売の一本で、規模はこの3年で1.5倍になった。2025年12月期の連結売上高は343億円、営業利益は28億円で、営業利益率は8.1%である。連結決算を始めた2022年12月期の売上高220億円から、3年で1.56倍に伸びた。10年前の2015年12月期は、単体で売上高186億円に対し営業損益が26百万円の赤字だった。製品は2015年4月に稼働した神戸三木工場と富士小山工場の2工場で作り、2025年6月には販売拠点数が1,500ヶ所台に乗った。" } ], "profile": [ { "key": "founding_business", "label": "祖業", "value": "米バスキン・ロビンス社と合弁のアイスクリーム専門店" }, { "key": "current_issue", "label": "現在の注力課題", "value": "販売拠点の拡大と台湾・ハワイ・インドネシア展開", "tags": [ "出店拡大", "海外展開" ] } ], "lineage": { "path": "2268-lineage-top.v3.json" }, "timelineLead": "1973年に不二家が米国のバスキン・ロビンス社と組んで設立したビー・アールジャパンが起源。\n1974年に東京・目黒へ第一号店を開き、サーティワンのアイスクリームを日本に広めた。国内2工場で製造した製品を1,500ヶ所台の販売拠点へ届けるアイスクリームチェーンである。", "lineageLead": "1973年に不二家と米国バスキン・ロビンス社の合弁で設立したビー・アールジャパンが前身。\n1985年にB-R サーティワン アイスクリームへ商号を変え、1987年に株式を店頭登録した。合弁の形を保ったまま店舗網と自社工場を広げたフランチャイズ型の小売業である。", "foundingStory": true, "chapters": [ { "start_year": 1973, "end_year": 1984, "main_title": "ビー・アールジャパンの設立と富士小山工場の建設", "subsections": [ { "title": "不二家と米バスキン・ロビンスが提携したビー・アールジャパンと、目黒の第一号店", "text": "不二家は1973年12月、ビー・アールジャパン株式会社を資本金40百万円で設立した。設立の目的は、米国のバスキン・ロビンスと合弁でアイスクリームの事業を営むことにあった。当時の不二家では、1969年5月に社長へ就任した藤井総四郎氏が、製菓を本業に据えたまま事業の多角化を進めた。藤井総四郎氏は就任直後にドライブイン経営へ参入し、1970年にはピザパイのチェーンを始めた。1972年のサンフランシスコでの初の海外進出に続き、翌1973年にはアイスクリームのチェーンへの参入。アイスクリーム店を不二家本体の店舗網に加えず別会社で始めたのは、外資の出資を受け入れる会社を先に用意するためだったとみられる。\n\nビー・アールジャパンは1974年1月、バスキン・ロビンス社を引受先とする第三者割当増資を実施した。これにより出資者は不二家と米国側の2社となり、新会社は日米の合弁会社に変わった。同年4月には第一号店を東京・目黒に出店し、トレーニングセンターも同時に開設した。設立から第一号店の開業までの期間は4か月。親会社の不二家は1963年に京都の伏見店を第1号としてフランチャイズ制を導入した。1977年時点で不二家のフランチャイズ店は約500店に達し、80店程度の直営店を大きく上回った。フランチャイズで店を増やした不二家の経験から、本国の製法と運営を加盟店へ伝える拠点を先に置いたと推察される。", "references": [ { "title": "有価証券報告書 第53期（2025年12月期）【沿革】", "year": null, "month": null, "date": null, "url": null, "quotes": [] }, { "title": "政経人 1977年「企業一族物語――不二家」", "year": null, "month": null, "date": null, "url": null, "quotes": [] } ], "start_year": 1973, "opinionPos": [ [ 298 ], [ 292 ] ] }, { "title": "年産200万ガロンの富士小山工場と、200店台に乗った全国の店舗網", "text": "1979年3月、ビー・アールジャパンは富士小山工場を静岡県駿東郡小山町に建設した。稼働時の生産能力は1年あたり2,000千ガロンで、店で売るアイスクリームを自前の工場で作り始めた。1984年11月には同工場の生産能力を1年あたり3,500千ガロンへ引き上げ、稼働から5年余りで1.75倍にした。親会社の不二家も、1952年に卸売へ着手し1963年にフランチャイズ制を導入した後、新工場の相次ぐ開設で業績を拡大してきた会社である。1977年時点の不二家で、1964年発売の果肉飲料ネクターのシェアは50%強。店の数に合わせて供給を自前で押さえる判断は、製造と販売網を一体で持つ不二家の経営の型を引き継いだものと思われる。\n\nビー・アールジャパンは1983年12月、フランチャイズ店と直営店を合わせた店舗数を200店台に乗せた。店舗網は1974年の目黒の第一号店から約10年で全国へ広がった。1984年2月には関西以西での出店を広げるため、外部の営業倉庫の利用を始めた。倉庫を使う目的は、店への配送の能率を高めることにあった。親会社の不二家は1977年時点で、札幌や広島で地元資本と共同のサブフランチャイズ方式を採り、地方都市へ店を広げた。不二家は1980年末までに全国1,000店という目標を掲げた。工場が静岡の1か所のまま店舗網が西へ延び、配送の仕組みが次の出店を左右し始めたのだろう。", "references": [ { "title": "有価証券報告書 第53期（2025年12月期）【沿革】", "year": null, "month": null, "date": null, "url": null, "quotes": [] }, { "title": "政経人 1977年「企業一族物語――不二家」", "year": null, "month": null, "date": null, "url": null, "quotes": [] } ], "start_year": 1975, "opinionPos": [ [ 308 ], [ 281 ] ] } ] } ], "long_term": [ { "year": 1950, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1951, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1952, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1953, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1954, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1955, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1956, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1957, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1958, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1959, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1960, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1961, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1962, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1963, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1964, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1965, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1966, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1967, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1968, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1969, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1970, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1971, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1972, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1973, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1974, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1975, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1976, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1977, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, "operating_profit_jp": null, "operating_profit": null, "ordinary_profit_jp": null, "ordinary_profit": null, "net_profit_jp": null, "net_profit": null, "net_margin": null, "employees": null, "reference": null }, { "year": 1978, "month": 12, "company_name": "B-Rサーティワンアイスクリーム", "consolidation": "単体", "accounting_standard": "JGAAP", "unit": "億円", "sales_jp": null, "sales": null, 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