{
  "spec_version": "3",
  "endpoint": "decisions",
  "stock_code": "1928",
  "company_name": "積水ハウス",
  "content_lang": "ja",
  "meta_lang": "en",
  "canonical_url": "https://the-shashi.com/tse/1928/",
  "api_url": "/api/1928/decisions.json",
  "updated": "2026-08-05",
  "license": "© 2026 Yutaka Sugiura. All rights reserved.",
  "attribution": "The社史 (the-shashi.com) — https://the-shashi.com/tse/1928/",
  "count": 5,
  "description": "Index of this company's management decisions. One decision = one endpoint: follow api_url for the full dossier (background, the decision itself, outcome, quoted primary sources and references).",
  "decisions": [
    {
      "slug": "tanabe-direct-sales-turnaround-1963",
      "url": "/tse/1928/decisions/tanabe-direct-sales-turnaround-1963/",
      "api_url": "/api/1928/decisions/tanabe-direct-sales-turnaround-1963.json",
      "year": 1963,
      "month": 6,
      "type": "succession",
      "tags": [
        "bm-channel",
        "tr-turnaround"
      ],
      "title": "田鍋健社長による直接販売・責任施工への転換と高級化路線",
      "subtitle": "発足3年で累積赤字を抱えた積水ハウス産業を、田鍋健社長はどう立て直したか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "corporate-in-corporation-1978",
      "url": "/tse/1928/decisions/corporate-in-corporation-1978/",
      "api_url": "/api/1928/decisions/corporate-in-corporation-1978.json",
      "year": 1978,
      "month": 11,
      "type": "reorganization",
      "tags": [
        "gv-board"
      ],
      "title": "全国65営業所を独立採算の「企業内企業」にした組織改革",
      "subtitle": "拡大する営業網の官僚化を避けるため、田鍋健社長はなぜ本社の権限を手放したのか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "demand-creation-strategy-1979",
      "url": "/tse/1928/decisions/demand-creation-strategy-1979/",
      "api_url": "/api/1928/decisions/demand-creation-strategy-1979.json",
      "year": 1979,
      "month": null,
      "type": "strategy",
      "tags": [
        "bm-channel"
      ],
      "title": "「需要は待つな、創れ」——石油危機下の需要創造経営",
      "subtitle": "住宅需要が急減するなか、田鍋健社長は自社ローンと「売り建て」でどう受注を掘り起こしたか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "brand-integration-1993",
      "url": "/tse/1928/decisions/brand-integration-1993/",
      "api_url": "/api/1928/decisions/brand-integration-1993.json",
      "year": 1993,
      "month": null,
      "type": "strategy",
      "tags": [
        "st-brand"
      ],
      "title": "乱立した商品ブランドの集約と購買層別の再編",
      "subtitle": "「家のデパート化」で28種に膨らんだ商品名を、積水ハウスはどう整理しブランド力を取り戻したか",
      "status": "implemented",
      "status_label": "実施"
    },
    {
      "slug": "jimenshi-governance-2019",
      "url": "/tse/1928/decisions/jimenshi-governance-2019/",
      "api_url": "/api/1928/decisions/jimenshi-governance-2019.json",
      "year": 2019,
      "month": null,
      "type": "governance",
      "tags": [
        "tr-scandal",
        "gv-succession"
      ],
      "title": "地面師詐欺事件の責任をめぐる取締役会の内紛と会長・社長の交代",
      "subtitle": "約55億円の被害の責任は誰にあるか——会長による社長解任が、社長の逆転劇に転じた取締役会",
      "status": "implemented",
      "status_label": "実施"
    }
  ],
  "by_type": [
    {
      "key": "governance",
      "count": 1,
      "url": "/api/1928/decisions/by-type/governance.json"
    },
    {
      "key": "reorganization",
      "count": 1,
      "url": "/api/1928/decisions/by-type/reorganization.json"
    },
    {
      "key": "strategy",
      "count": 2,
      "url": "/api/1928/decisions/by-type/strategy.json"
    },
    {
      "key": "succession",
      "count": 1,
      "url": "/api/1928/decisions/by-type/succession.json"
    }
  ],
  "by_decade": [
    {
      "key": "1960s",
      "count": 1,
      "url": "/api/1928/decisions/by-decade/1960s.json"
    },
    {
      "key": "1970s",
      "count": 2,
      "url": "/api/1928/decisions/by-decade/1970s.json"
    },
    {
      "key": "1990s",
      "count": 1,
      "url": "/api/1928/decisions/by-decade/1990s.json"
    },
    {
      "key": "2010s",
      "count": 1,
      "url": "/api/1928/decisions/by-decade/2010s.json"
    }
  ]
}